The platform will be powered by Liveposter and at scale through a partnership with Clear Channel, giving Shop Direct brands Very, Very Exclusive and Littlewoods a consistent brand presence on high streets across the UK until the end of 2017.
OOH is the perfect media channel for Shop Direct, a pureplay etailer, as it acts as an extension of the brand and a shop window.
Shop Direct will have the flexibility to schedule or launch real-team dynamic, digital out-of-home (DOOH) campaigns, and tailored creative executions, optimised by time, location and audience, to support specific product or price promotions.
The always-on platform launches this week and will deliver better media buying value for Shop Direct. Creative is produced by St Luke’s and media is planned in collaboration with Vizeum.
The announcement follows the recent launch of Posterscope’s programmatic ad-serving offering, Dynamic Audience, which gives all clients access to programmatic ad-serving whereby all digital campaigns can be optimised hourly by location to the audience using a sophisticated AI algorithm.