Posterscope China

Use infrared sensors and touch screen technology to entice consumers to interact and exercise

Posterscope China helped adidas develop a campaign that tied into the hot summer days in the city.

Infra red sensors and touch screen technology were used to create Climacool bus shelters which when activated enabled consumers to interact with adidas spokesperson Peng Yu Yan.

Shelters in Shanghai Square, Lion Plaza, Raffles and Nanjing West Road, enabled people to participate in the OOH interactive presentation: when people opened the door, the device received the induction signal, was triggered and opened the screen, the adidas spokesperson Peng Yu Yan appeared with a “call to exercise message”. The picture was very realistic attracting pedestrians attention to stop and watch.

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