Posterscope USA have won Outdoor Ad Association of America’s OOH Media Plan or the Year for the Fox Sports Liveposter campaign.
This Multi-City Dynamic Digital Out-of-Home campaign, developed and delivered in association with 360i, incorporated daily video replays, live scores, and ‘what’s on now/next’ messages, to ensure that US commuters knew that the Summer of 2018 was “The Summer: The World becomes the FIFA World Cup”.
The 4-week campaign focused on 465 screens across 6 cities along the East Coast, and allowed for real-time promotion of the championships, in three stages:-
Stage One – Pre-Event promotion with countdowns and key player statistics/awareness.
Stage Two – Game coverage with ‘What’s On’ fixtures, Key Match team statistics and ‘Where To Watch’ information
Stage Three – Real-time match updates and scores.
Congratulations to everyone who worked on the campaign.