Spain has one of the highest rates of Internet access in Europe, however, 61% of people at risk of poverty do not have access to the opportunities that technology can offer.
Cruz Roja (Spanish Red Cross) wanted to find a way to help those who don’t have the digital tools necessary to fight poverty, because of lack of resources.
The idea was to transform outdoor advertising billboards in Madrid into digital devices, that are free to use. Cruz Roja created a billboard which always says “yes”, which people with scarce resources can use to find information to access help, such as workshops, places to stay, and healthcare facilities.
Via: Ads of the World