The Body Shop has unveiled a series of clever OOH ads in London that remove pollutants from the atmosphere.
The cosmetics and skin care company has teamed up with environmental tech firm Airlabs to pilot the scheme at three high-profile and highly polluted locations in the capital.
Airlabs’ air cleaning system removes harmful pollutants from city air including nitrogen dioxide and particulate matter. The Body Shop has signed on to incorporate the innovative cleaning units into its OOH ads as part of its commitment to environmental activism.
The posters will be active at three JCDecaux bus stops sites in New Oxford Street, Tottenham Court Road and High Holborn as part of a pilot scheme.