UK mobility remains stable at almost 80% and High Streets evolve
UK mobility remains consistent at almost 80% (78% for w/e 9th October), according to data from our mobile partner Three, versus the pre lockdown baseline of 100.
The chart below shows the weekly index vs. the 4-weekly moving average, with the 4-week moving average settled at 78% for the past 5 weeks now.
The areas in the UK that are currently experiencing lockdown restrictions have also reached a plateau hovering around 72% mobility with all towns showing relatively consistent week on week mobility.
Mobility levels have also remained consistent at a regional level, with all mobility levels remaining within 0.3% of last week’s results.
London remains steady at 65% mobility levels, with only minor changes (less than 1%) in mobility across individual London boroughs.
However, while Mobility remains consistent (at almost 80%), the High Streets are evolving., with both winners and losers. Whilst some retailers, such as Clarks are investigating store closures, others, for example Decathlon are announcing expansion plans after significant sales increase both in-store and online.
Still more are diversifying their offering to deliver new experiences in-store, with Next launching their Beauty and Home Concept Stores. Hotel Chocolat opening new out of town formats to chase the local high street boom. And new partnerships are developing, such as Mothercare and Boots, and Peloton and John Lewis, to ensure product presence on the high streets.
From an OOH perspective, there are now almost 1.8 billion fortnightly impacts available in the market after steady month on month increases, with many more millions impacts also available in other OOH environments according to our data, providing a great opportunity to reach different audiences across the UK.