Posterscope Finland

Veikkaus

The Finish national lottery company Veikkaus supports thousands of sport, science and cultural organisations in Finland, donating around one billion euros annually.

They wanted to inform the public of the significance of their work using an engaging hyper-local OOH campaign.  To do this, over 1600 sites in total were booked across 36 cities throughout Finland including 470 local ‘beneficiary’ sites.  The campaign involved 500 different and bespoke creative messages relevant to the location, generating excellent press coverage and social media buzz.