Guinness West Indies Porter on Clerkenwell Road

To mark the launch of the new Guinness West Indies Porter, Diageo and Posterscope created a large hand-painted mural in Clerkenwell, an area known for its trendy bars and pubs. Posterscope’s Hyperspace team facilitated the project with High Rise Murals which is due to run until the end of November. The creative takes on a vintage feel to promote the heritage of the product, which is based on the recipe created in 1801. The campaign aims to hit the beer market trend of ‘premiumisation’ and the proliferation of craft beer brands and micro-breweries which are creating a new generation of beer-literate consumers.