Helma Larkin appointed CEO, Posterscope US

Posterscope US CFO Helma Larkin has been appointed CEO of Posterscope USA. In this role, Helma will bring her proven strategic business acumen to the Posterscope network across the US. Her immediate responsibilities will include enhancing the Posterscope offering to include new technologies, relationships, and partnerships that the evolving out-of-home marketplace demands.
In today’s convergent world, people are spending more and more time out-of-home, and media is central to the way they behave. At the same time, there are new, exciting opportunities to reach and engage consumers. Helma, with her deep expertise in media and technology, implicitly understands the important position of out-of-home in holistic marketing campaigns and the role media plays in driving business success