Posts

Admedia commisission an indepth study into SMEs

With the UK becoming the SME ( Small, Medium Enterprises) capital of Europe and many government-backed initiatives being put in place to support this growing area, Admedia recognised that SMEs are the ‘shining light’ of the UK economy. We also understood that currently there was currently no clear media opportunity targeting them so our desire was to find a way to harness this information and introduce them to our Out of Home opportunities.
We wanted to investigate how these SMEs live, travel and work to understand the best way of bringing new money to the Out of Home industry so we commissioned research in conjunction with BDRC Continental & Market Management, to conduct an in depth study.
The six month project looked at the following categories: Utilities, Commercial vehicles, Finance, Telecoms, IT & Business Services. It involved 1400 decision makers and confirmed that Motorways play a critical part of SME growth and business success.
The findings, which is are also backed up by Government data, highlight how widespread the SME population is, with 80% being based outside of London and over half of annual sales coming from outside of their local area- presenting a huge opportunity for Admedia.
It also reveals that Out of Home advertising is the media platform SMEs engage with the most, presenting a huge opportunity for the industry to reap benefits from this audience.
Results Highlights:
Over 100 pages of data of which highlights include:
– SME population is widespread, with 80% being based outside of London
– Over half of annual sales coming from outside of their local area.
– Motorways reach 70% of UK decision makers
– SME decision makers were most likely to consumer OOH media
– A recent Admedia SME campaign achieved an ROI of £6.40 per £1
Source: Admedia
 

Admedia launches new digital brand – Evolve

Admedia have announced the launch of Evolve, their new Digital portfolio.
The mission at Admedia is to continuously provide brands with interesting new advertising environments to help them reach consumers in new & engaging ways and through Evolve, Admedia now offers the chance to target the audiences they already excel in, via new, unique digital advertising opportunities.
Admedi’s press release says….
Evolve launches with two environments:
Introducing KWIK FIT TV
To maximise an advertisement’s reach (to capture another 5 million motorists) Admedia have added an exciting new environment to their portfolio- Kwik Fit TV- the UK’S number 1 fast fit group, with over 700 retail centres around the UK.
Admedia have partnered up with Kwik Fit to offer Digital advertising opportunities that reach consumers at a time where there are minimal distractions around them, providing real cut-through for brands. The sites are situated in new, ergonomically designed waiting areas, offering average dwell times of 40 minutes. 722 screens are situated across all sites, in urban areas nationwide, offering proximity to local high streets & gaining a new audience with high propensity to purchase.
The screens offer slick, impactful & effective advertising in a comfortable environment and whilst ideal for any motoring related product, they are also great for a range of other products such as travel, finance & telecoms. Ideal for multiple offers, exclusive campaigns, day part advertising, thermal advertising and much more
Introducing MOTORWAY TV
As  experts in advertising to a motoring audience through their  Motorway Service Areas Admedia can now offer large format, impactful digital advertising throughout their Extra motorway sites throughout London & South East.
The exclusive, digital screens are a result of over 100 million investment programme and offer a premium advertising opportunity within a busy retail environment. Offering high dwell times of over 40 minutes, combined with massive footfalls of over 1m every 2 weeks and you have the biggest digital advertising opportunity on UK Motorways.
Each screen is situated in high footfall areas of the Service Area, near key retail outlets and in proximity to dining & wifi areas- great for an audience who are relaxing or working.
Capturing an affluent ABC1 audience with a high percentage of businesspeople & SME owners, plus massive family footfall at weekends, the screens are great for a huge range of brands to advertise. From tourist attractions to films, to motoring or technology products, our screens will get brands seen.
For more details contact Admedia.