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Audi and BMW engage in a billboard war

BMW started a war with Audi by mounting an outdoor banner right in front of Audi’s showroom. The banner read, “It’s never too late to change your mind.”
So Audi, responded with another banner right behind BMW’s one saying: “LOOOOL, you don’t change from a winning brand.”
The “LOOOOL” showed in Audi’s banner was created using its rings in the logo.
Via: Ads of the World

This Audi emits nothing but water vapor, so its billboards are made of that too

Innovative products deserve advertising that itself is innovative—embodying the promise of what’s for sale in the way it’s being sold. This Audi campaign from German agency thjnk does a nice job of that.

The Audi A7 Sportback h-tron uses a fuel cell coupled with a hybrid battery and additional electric motor in the rear. Notably, nothing but water vapor comes out of the exhaust. And so, Audi created billboards that similarly leave nothing behind.

It’s clever and intriguingly produced, though it’s not quite clear how the effect in achieved. In any case, it’s perhaps most reminiscent of 2012’s “Invisible Car” campaign for Mercedes,which also promoted zero-emission fuel-cell technology—by draping the car with an LED “costume” that made it look invisible.

[youtube width=”300px” height=”200px”]pFN9OYpb3Iw[/youtube]

Via: Adweek

Audi Headlights Create Giant World Cup Scoreboard in Brooklyn

For the World Cup, Audi has created a giant scoreboard that will display the results of matches using the headlights of 28 Audi A8 cars. The flagship sedans are stacked together within 45 shipping containers and collectively stand over 40 feet tall, making it visible from not only miles away, but also from airplanes. The installation is on the shores of Greenpoint, Brooklyn, offering a spectacular view to Manhattanites across the river, and will be live through July 14th.
[youtube width=”300px” height=”200px”]MG3bR-21JKM[/youtube]
Via: psfk

Audi's Instant Valuation Billboard

Trading in a car for a newer model is a process, and getting your current set of wheels appraised is arguably the first (and most tedious) step. For this reason, Audi Brazil teamed up with AlmapBBDO to cut out the middleman. The result was a different kind of drive-thru.
The Instant Evaluator debuted in Sao Paolo at Brazil’s World Trade Centre. There, an Audi appraiser trolled the parking lot and noted unattended cars’ features and input various data on the wheels on a tablet. He then printed out an RFID tag and stuck it to the vehicle windows.
Later, as drivers exited the parking lot, they passed before the “Instant Evaluator,” an LED billboard with built-in sensors. It scanned the RFID tags and then on the spot, provided potential Audi buyers with some valuable data; an assessment of their cars’ worth, the amount they would need to pay to trade it in for a new Audi model and the number of instalments it could be paid in.
[youtube width=”300px” height=”200px”]1fi1eOJ7CAU[/youtube]
Via: Creativity Online
 

Audi Uses Optical Illusions to Promote its Hazard Detection System

To promote Audi’s pre sense plus hazard detection system, a billboard with an optical illusion was created to show that people overlook “obvious hazards” on the road.
The blurred text reads, “You’re driving. It’s dark. Suddenly”. As the passersby gets closer, the last part of the copy emerges, imitating a driver’s experience of noticing, at the last minute, an imminent danger on the road.
The clever manipulation of the text to accommodate the gaze of our eyes, shows that we are in need of a hazard detector when our eyes fail us at night.
Watch how this clever visual trick worked in the video below.
[vimeo width=”300px” height=”200px”]88631941[/vimeo]
Via: Design Taxi

Audi busy with virtual showrooms and interactive installations

Audi’s new “Audi City” showroom concept allows people to experience their cars in virtual form via multiple interactive digital walls, controlled by pressure sensor floor plates and tablet-style devices.  These let customers create and customise a car and display it on the digital walls in front of them. A separate initiative in Copenhagen entitled “Audi Spheres” enables customers to experience the brand via interactive spherical displays.
https://www.youtube.com/watch?v=GDdPN6mVLPM
[vimeo width=”300px” height=”200px”]46681395[/vimeo]
 
Via: Digitalbuzz

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