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New Premium Roadside DOOH in Birmingham for Signature Outdoor

Introducing three new large format Digital Out of Home locations in Birmingham from Signature Outdoor.
Part of their Central Networks proposition, two digital 96 sheets and one new digital 48 sheet will help you reach even more people across Birmingham!

BT Bring to Life the Power of 4G and Wifi with Special Build

BT has created two special build installations that will bring to life the combined power of the strongest 4G & Wifi network by recreating the infamous Tesla balls from their latest television commercial starring Willem Defoe. The first site is located on Shoreditch High St, next door to tech city, with the second situated in Sandpits Parade, Birmingham.
The installations consisting of 3D moulds and special LED Tesla lighting effects form part of a national Out-of-Home (OOH) campaign which includes digital activity on Transvision screens in the UK’s busiest rail Termini,  screens in malls, the Motion@Waterloo, along with static and digital large format billboards and high street 6 sheets.
The OOH, planned and bought by OOH communications agency Posterscope will be live for 4 weeks from the 2nd  November, whilst  the innovative special build installations created by experiential agency psLIVE go live on 10 November.

Ocean Group signs first landmark deal with Network Rail

In its first landmark deal with Network Rail, Ocean Group has been chosen as the provider of the three Media Eyes which will dominate the main entrances to the new Birmingham New Street Station which opens this September.

Part of the £200 million investment in Birmingham’s infrastructure, the agreement is Ocean Group’s first major contract win since the acquisition of Signature Outdoor last year. The Media Eyes will be sold by Ocean Outdoor and will be fully operational in autumn 2015.

The three full motion digital out of home screens, which each measure 30m x 7m, sit above the main entrances to Birmingham New Street and the John Lewis flagship store, part of the Grand Central shopping centre which also opens this September. The project forms part of one the UK’s biggest city centre redevelopments.

 The selection criteria to find a partner to design and operate the Media Eyes was based on commercial viability, architectural merit, technical ability and innovation, practical buildability and maintenance. The agreement was brokered by Signature Outdoor for Ocean Group.

Ocean Group CEO Tim Bleakley said:  “This multi-million pound investment is a significant addition to the Ocean portfolio in a prestige transport and retail environment. The Media Eyes will allow advertisers to reach premium rail passengers, business and retail audiences in one of the UK’s fastest growing cities.

“This is a significant part of our overall plan for what is rapidly becoming one of Europe’s most dynamic and exciting cities, a city that has been identified as a beacon of what out of home and digital out of home looks like at its very best.”

Chris Montgomery, Birmingham New Street project director, said: “We are really pleased to have the Ocean Group on board for this innovative and iconic part of the project.  The Media Eyes will have full motion picture media content which will bring even more vibrancy and movement to the station.” 

The media content for the Eyes will display a portion of community content as well as commercial advertising.  The screens can also be used to display station messaging in emergency situations.

Ocean Outdoor Presents Pulse Birmingham

Birmingham city centre offers one of the most rewarding retail and leisure opportunities in the country.

Pulse is Birmingham’s full motion city centre digital network, 4 key locations covering off all of the central retail and leisure areas of Birmingham.
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For more information visit Ocean Outdoor.

Ocean’s Banner Portfolio Grows to New Heights

Ocean’s banner portfolio now extends to the biggest three banners in Birmingham.
These banners are huge creative canvases, covering key strategic locations travelling into and out of the city to its creative and bustling hub.
The Banner @ Five Ways Birmingham 
The 1,019m² branding canvas is the biggest in Birmingham. With three faces it is located head on to traffic from all directions at the Five Ways roundabout – a gateway into Birmingham.
Banner 500
Dominating the Bullring approaches from Digbeth and Eastside, the 500m² banner is located in the Shoreditch of Birmingham where Digbeth’s clubs and restaurants, as well as the creative and media centre ‘The Custard Factory’, reside.
The Birmingham Archway
Dominating the A45, this is a permanent banner in Birmingham offering a double sided canvas capturing traffic travelling into the city and out towards the airport
Via: Ocean Outdoor

New Elonex Digital Screen Set to Target Busy A45 into Birmingham City Centre

A new digital advertising site is set to be unveiled on one of the busiest routes heading towards Birmingham City Centre.

Digital Out of Home specialists, Elonex Outdoor Media has announced plans to add to its already impressive portfolio of digital roadside screens by building a new standout site in Birmingham on the A45, where high volume City Centre bound traffic is present at all times of the day.The new digital screen, which measures 24 square metres, will be located on the gable end of Delta View House, immediately next to a new Morrisons store on the busy A45/Coventry Road. The site is just two miles away from Birmingham Airport and junction 6 of the M42, on  one of the major travel routes into Birmingham City Centre.
Positioned to face all City Centre bound traffic and dominating its location, the new digital screen, which will be known as the A45 Mega 6, is full motion and will be visible to commuters from an incredible distance in a highly congested travel area which is renowned for huge dwell times.The new Elonex screen, which will provide the only digital advertising offering on that stretch of the A45, will deliver in excess of 10 million audience impacts annually and allow both national and local brands to target the location’s much sought after, captive audience in high impact digital format for the very first time.

The Banner @ Five Ways, Birmingham

Ocean Outdoor’s newest offering is the biggest banner in the UK’s second largest city – 1,168m2 branding canvas

This banner location has three faces, and is located head on to traffic from all directions at the Five Ways Roundabout, a busy gateway into Birmingham. It is situated at the meeting point between 3 dual carriageway arterials into the city and Broad Street, a hub for restaurants and bars, and amenities such as the Public Library. This prominent banner has one portrait and two landscape opportunities for a brand to dominate this busy roundabout.
Visit Ocean Outdoor for more information.

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