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'Give the Rainbow' campaign for Skittles wins Gold at Cannes Lions

Last year, Posterscope joined forces with creative agency, Adam & Eve/ DDB, to launch the DOOH aspect for their Skittles campaign, centered around the annual Pride in London celebrations on the 26th June 2016.
Skittles wanted to show support for the LGBT+ community, during Pride London by giving up it’s famous rainbow, making sure Pride’s colourful flag rainbow got all the attention. Renowned for its tagline, “Taste the rainbow”, the brand removed all colour from its packaging and product in June 2016 as a special limited edition homage to Pride month and the LGBT+ community.
The animated OOH campaign played out on loop in LDN, transvision and large format executions at nearly one hundred roadside and National Rail billboards across London stations, DOOH central London sites,  following the Pride parade route, and in Brighton.
Posterscope and Adam & Eve/ DDB have worked together previously, following Adam & Eve/ DDB’s ‘pitch’ win of £100,000 of outdoor media space at Posterscope’s Ad Week session.

2015 Outdoor Lions winners from the Cannes Lions International Festival of Creativity

TBWA \ MEDIA ARTS LAB Los Angeles and Apple Cupertino have been awarded the prestigious Outdoor Grand Prix at the Cannes Lions International Festival of Creativity 2015 – sponsored for the sixth consecutive year by Clear Channel Outdoor – for Apple’s ‘World Gallery’ campaign for iPhone 6.
Other big winners who scooped Gold Lions for their work in the Outdoor Lions category include:
Ogilvy & Mather Colombia Bogotá for Ecofil Ink Cartridges; Grey London for Sunday Times; LEW’LARA\TBWA São Paulo for Abrinq Foundation – Save the Children; Impact & Echo BBDO Safat for Alghanim Motors – Honda; BBDO Proximity Thailand, Bangkok for Millimed Thailand’s Throatsil; BBDO Proximity Malaysia for KFC; Prolam Y&R Santiago for UNICEF; Ogilvy & Mather London for FGM; DDB Spain Madrid for No Somos Delito (We are not crime); Ogilvy Paris for Water for Africa; Ogilvy Brasil São Paulo for Sport Clube Do Recife; Grabarz & Partner Hamburg for ZDK Gesellschaft Demokratische Kultur; Leo Burnet Argentina Buenos Aires for Samsung; WCRS London for Women’s Aid; Y&R Shanghai for XIAO ZHU; Grey New York for States United to Prevent Gun Violence; The Community/LA Comunidad Miami for The Buenos Aires Public Bike System and Prolam Y&R Santiago for UNICEF.
Apple’s Grand Prix winning campaign, ‘World Gallery’, was a visual showcase for the photographic capabilities of the iPhone 6. The US-originated campaign invited users to take photos with their phones then enter them into a competition and the best 162 images were blown up into billboards and displayed around the world.
Commenting on the winners, William Eccleshare, Chairman and CEO, Clear Channel International, said: “This year’s Outdoor Grand Prix winner for Apple demonstrates pure creative salience, maximising the visual power of our medium whilst also utilising outdoor’s ability to deliver advertisers incredible reach, frequency and scale. We are proud to have carried it on our boards across the world.”
He added: “We would like to congratulate all of the winners of the 2015 Outdoor Lions, whose creative, innovative and inspiring use of out-of-home reinforces why it plays such a unique and vital role within the media mix.”
This year’s Outdoor Lions jury was led by Jury President, Juan Carlos Ortiz, President & CEO of DDB Latina & Creative Chairman of DDB Americas, who said: “Our view was that we didn’t choose the Grand Prix, the Grand Prix chose us… “We were looking for work that merged the purity and simplicity of outdoor with the magic of innovation. And we found examples from around the world.”
The 2015 Outdoor Lions attracted 5037 entries, making it the most popular category at the festival. The jury awarded a total of 1 Grand Prix, 46 Golds to 19 separate campaigns which came from 13 different countries.
To view the full list of Outdoor Lions winners, visit: https://www.canneslionsarchive.com/winners/entries/cannes-lions/outdoor/
Via: Clear Channel

Cannes Effectiveness Awards 2014- OOH in 92% of Shortlisted Entries

Warc has once again produced a helpful analysis of the Cannes Effectiveness Awards. In the 2014 awards, Outdoor was even more prominent than in 2013.
Outdoor was used in 92% of shortlisted entries, second only to social media (100%) and ahead of VOD (67%) and TV and newspapers (both 58%)
WARC states that “Traditional channels were key to shortlisted campaigns, in particular outdoor (used by 92%), amplified by owned and earned social media. Only 58% of the shortlist used television, compared to 83% in 2013. Outdoor seems to be increasingly a strategic choice for lower budget campaigns and may be a way to quickly achieve mass coverage in markets where television audiences have become fragmented.”
Click here for the full presentation.
Via: Outdoor Media Centre

Art Everywhere at Cannes

Art Everywhere by Posterscope and Vizeum has been selected to represent the Dentsu Aegis Network at the ‘Act Responsible’ exhibition in Cannes. This is the very first time that CSR will have a presence at the Cannes Lions.
Situated next to the Cannes Lions Hall, the ‘Act Responsible’ exhibition aims to show how the advertising industry supports charities and causes with pro-bono campaigns. Additionally, online and local visitors will have the option to vote for their favourite ‘Act Responsible’ campaigns of 2013.
For more information, click here.
To vote, click here.