Grocery Store in Romania Allows You to Channel the Force and Shop like a Jedi

The end of 2015 found us surrounded by the Star Wars hysteria, with many marketing campaigns trying hard to feel relevant, although not everyone managed to grab our attention in an authentic way. Carrefour in Romanian certainly did!

“Shop with the Force” was a campaign that was created by Publicis for Carrefour in Romania, teaming up with Star Wars on the opening weekend of Episode VII, in order to give the best gift to all the Star Wars fans. What if you could actually obtain the Force and use it while shopping? Kinect technology made our dreams come true, allowing everyone to try out a brand new experience, changing the idea of shopping at the supermarket. People of all ages gathered around to test their “force” and shop with their newly acquired powers, turning the campaign’s idea into a success in just a few minutes.

Kinect technology is all about motion sensing input devices and it enables users to control and interact with their computer in a very natural way, leading into many impressive cases of gaming during the past years. In this case, an iPad and Kinect SDK were enough to create the illusion that we’ve finally found the force, with all the passers by wanting to try this out. All they had to do was to move the items they wished into the virtual basket, dragging each one of them on their own, with the magical help of the force coming straight from their own hands. Think of it, you play around with the concept while also doing your shopping, since the products that you moved to the basket were waiting for you in the cash register. Of course, there was also the Star Wars merchandise available on the super market, which means that both parties were benefiting from the success of the idea, proving that a campaign has even more chances to be successful when delivered timely and also in an authentic way.

Thus, what we can learn from this campaign is that it’s not just about embracing the Star Wars craze with no context, as this may end out to be boring for the consumer, it’s all about finding the sweet spot between creativity and uniqueness that will manage to win the customers who will be more than willing to spend time (and possibly money) following a brand’s campaign.

Ambient advertising can be very successful, providing that you know your audience in a way that you create a memorable experience that is both enjoyable and successful. It’s all about thinking outside the box, right?

Video below:

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Via: Creative Guerrilla Marketing 

Amscreen’s Digital Signage Solutions employed in Carrefour stores

A Partnership with Screen Media Solutions sees digital signage media network deployed within global supermarket group across Jordan based estate
 Amscreen, one of Europe’s leading digital signage solutions company, announces further overseas deployment through the Jordan based firm, Screen Media Solutions. The Carrefour Group, who operates more than 10,800 stores across 33 countries, is the latest retailer to benefit from this partnership and innovative screen based customer communication platform.
The Carrefour network adds to Screen Media Solutions’ growing portfolio of estates which include forecourts, pharmacies and convenience stores. This initial roll-out will feature in 14 branches across the Carrefour network. This brings Screen Media Solutions’ total Jordan based network to 94 screens across 84 locations.
The Amscreen Solutions screen technology offers network owners such as Carrefour a platform to feature their own in-store messaging as well as providing 3rd party advertisers the ability to reach consumers through their local, trusted retail enviroments with targeted, flexible advertising solutions. Other retailers within Screen Media Solutions portfolio include Cozmo, Jiwar Mart, Snax, Pharmacy 1 and Rawhi Pharmacy. The rapid expansion into these new venues delivered via this partnership is testament to the scalability of Amscreen’s digital signage solution which features plug ‘n’ play screens with in-built software and audience analytics technology, OptimEyes.
The announcement comes following Amscreen Solutions’ recent partnerships in Russia, Poland, Netherlands and Switzerland during 2014 which has further strengthened Amscreen’s status as Europe’s leading out of home media provider.
Samer Zeid, Managing Director and Owner of Screen Media Solutions commented “Screen Media Solutions is focused on strengthening the network of digital screens across Jordan, offering businesses and investors the opportunity to target consumers out of home and on the move. Screen Media Solutions offers a fresh, modern digital alternative for local advertisers, made possible by the flexibility and scalability of the digital screens from Amscreen. We are proud to be Amscreens exclusive partner across Jordan and are looking to further expand our network across Jordan and beyond”.
CEO of Amscreen, Simon Sugar, commented “We’re delighted that our partners, Screen Media Solutions, have successfully rolled out a screen network with Carrefour and we look forward to see this rollout extended to further venues. Our technology allows Carrefour and other retail partners a scalable, remotely managed and simple to employ in-store screen network”