Derren Brown Behind Creepy Victorian 'Living Dolls' Giving Commuters the Shivers

The life-size twin sisters popped up at commuter hotspots across the capital as part of a stunt to promote Brown’s psychological ride set to open at Thorpe Park.
Commuters in London have been given a fright in the form of two spine-chillingly scary Victorian ‘living dolls’ – courtesy of TV trickster Derren Brown .
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The two life-size Victorian-style dolls shocked Londoners this morning as the creepy pair popped up at commuter hotspots across the capital.
But, thankfully, the terrifying twins weren’t harbingers of doom.
It was in fact part of a stunt to mark the launch of the world’s first psychologicaltheme park ride, created by Brown and coming to Thorpe Park next year.
Read more : Derren Brown creates ride at Thorpe Park – will it blow your mind?
The realistic 4ft 7ins dolls were spotted at venues including Charing Cross Tube Station, Oxford Street and Regent Street, where they were seen carrying toy dols and pushing an empty 1900s-era pram.
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Several commuters voiced their confusion and horror on social media, before Thorpe Park revealed the truth behind the girls’ appearances.
Brown said: “The theme of Victoriana is ever present in my work and you will see glimpses of this in my new attraction.
“I believe we are moving toward a future where theme park attractions not only give you a physical experience but also play with your mind and the concept of what is real.
“The Victorian twin dolls, who have popped up around London this week, are just a taster of what my new attraction has in store for visitors to Thorpe Park next Spring.
“I look forward to the public unwrapping the clues of what’s to come – all is very much, not what it seems.”
The twins, reminiscent of The Grady sisters from horror film The Shining, are part of a week-long marketing plan, which will see the living dolls roaming high footfall commuter areas across London.
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A specially-commissioned team of tailors spent three weeks creating their white corsets and pallid doll masks, which conceal the faces of two 10-year-old sisters.
The Thorpe Park team announced the Derren Brown attraction in October, which resulted in worldwide media coverage and speculation about its form.
The announcement was paired with a series of images of the renowned mentalist’s mouth sewn shut – hinting that he has been sworn to secrecy on the details.
But the latest activity provides the first clues to the nature of the ride.
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The Derren Brown experience will be the world’s only fully immersive psychological attraction, designed to manipulate the human mind.
Mike Vallis, Divisional Director of THORPE PARK Resort, said: “Following the announcement of Derren Brown curating our new 2016 attraction in October, we have had many enthusiasts try to unravel our closely guarded secret.
“From theme park enthusiasts trying to access the site to fans sneaking into the backend of our social media accounts to look for scheduled posts.
“So due to demand and interest in our largest investment to date we have released our next clue, The Victorian Twins.”
Construction on the new attraction has already begun and is shrouded in secrecy.
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The company has, however, revealed that the footprint of the new experience will encompass 2,306 square metres and will involve a team of over 1,000 specialists from the resort’s Magic Making Creative Department, as well as external experts.
Visitors to the experience will embark on a 13-minute journey.
Via: The Mirror

Commuters challenged to subway fitness battle

After discovering that 74% of Korean office workers confess to a lack of exercise, Reebok created a unique way to encourage others to become more active.
By installing a game screen in 2 popular subway stations in South Korea, they set two commuters the challenge of competing against each other for the chance to win a new pair of Reebok shoes.
The stunt named ‘Subway Pump Battle’ was launched to coincide with the release of the new footwear line and led to an energetic few minutes as the competitors battled for the better score.
Although we can’t see this coming to the busier stations in London, I doubt their will be a lack of willing participants
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Via: PR Examples

Commuters invited to ‘Scrabble-on-the-Go’

Over the next seven weeks, Mattel are calling on rail commuters to take the ‘Scrabble Challenge’ in an innovative digital out-of-home campaign, integrating social media and mobile, that is designed to drive engagement with the Scrabble brand. The campaign, created by Posterscope, Carat and LIVEPOSTER, encourages consumer interaction through the introduction of a series of ‘Scrabble Twitter personalities’. Each week a different ‘personality’ will appear on Transvision rail concourse digital screens throughout the country to challenge members of the public to come up with the highest scoring word, using seven randomly selected letters. Players are invited to take part on Twitter via #scrabblechallenge. Weekly winners, along with their winning word combination and Twitter feeds, will then be displayed on screens each Friday. The highly sophisticated mobile geo-fencing platform, Weve, is being used to send out texts at the end of the week to encourage commuters within the vicinity to participate in next week’s challenge.   In addition, a live experiential element will also see costumed Scrabble characters handing out branded beers mats to passers-by near the Transvision screens. The activity was designed to draw attention to the screens and the tweet-to-win competition displayed.