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Posterscope awarded CPD Gold for the fifth successive year and Platinum for the second

Twenty-nine IPA member agencies have been awarded CPD Gold accreditation for their outstanding professional development programmes. These agencies have made a thorough commitment to learning and an evident improvement to the lives of their agency staff and to the development of their businesses. They were presented with their certificates at the IPA Members’ Lunch today (29 April 2015).
Posterscope has achieved Gold status for the 5th consecutive year (and platinum for the second).  The judging panel said of Posterscope “This was a very impressive submission as a lot of change, both internally and in the OOH sector has been dealt with in a very professional way and CPD has in many cases led the way in this transition. It’s clear that there is a very positive CPD focus at Posterscope.”
To achieve IPA CPD Gold accreditation, agencies were required to write a paper which demonstrated the effectiveness of their CPD programme on business success. Their submissions revealed that they take a holistic approach to professional development regardless of the size of available budget and that they show creativity in building an energetic learning culture, in support of real business objectives. The agencies also provided clear evidence that CPD practice is not merely an add-on to operations but lies at the heart of their business, fuelling commercial success.
Full details on IPA Gold CPD Accreditation can be found here.
The IPA’s recent publication Why CPD is good for your business reveals that IPA CPD gold accredited agencies report, on average, have a 65% pitch conversion rate, save over £123k on recruitment fees and have an 85% staff retention rate compared to an industry average of 70% (IPA 2014 Agency Census Survey).
Says Caroline Baldwin, Brand Strategy and Planning Consultant, 2014 Chairman of Judges, “This year we saw the highest standard of submissions to date, with 29 agencies being awarded the coveted CPD Gold accreditation. The judges were extremely impressed with how the winning agencies have truly internalised the importance CPD has on achieving their business goals; the approach they have taken to bringing it to life; and the sheer creativity in how they captured their efforts. Congratulations to all the well-deserved winners!”
Says Patrick Mills, Director of Professional Development, IPA, “Once again IPA CPD Gold Accreditation proves that developing talent is good for business. The bar has been raised yet again in terms of quality of submissions. The breadth of initiatives shown demonstrates the commitment of agencies to CPD and the data shows how valuable it is in terms of client retention, staff retention, pitch conversion rate, improvement in margins and agency growth.”
The IPA’s CPD programme offers inspirational career development and training through engaging and effective courses and award-winning qualifications, ensuring agency practitioners’ skills always match their clients’ needs.
 

Posterscope Awarded CPD Platinum Accreditation by IPA

Posterscope has been awarded its fourth Gold and first Platinum CPD award from the Institute of Practitioners in Advertising (IPA).  Only 27 agencies were awarded Gold for their Learning Development Programmes, with just 13 of those winning Platinum.
The gold accredited agencies are: 23red, Abbott Mead Vickers BBDO, Bray Leino, FCB Inferno, Generation Media, Gyro, Havas Worldwide London, Hunterlodge, JWT, Kitcatt Nohr Digitas, Leo Burnett, Lowe Profero, M2M, Material, Manning Gottlieb OMD, MBA, MEC, MediaCom Edinburgh, MediaCom London, McCann Manchester, Ogilvy & Mather Group, PHD Media, Posterscope, Starcom MediaVest Group, Total Media, Woolley pau gyro, ZenithOptimedia UK.Criteria for achieving a Gold CPD accreditation are rigorous. Agencies are required to write a paper demonstrating the effectiveness of their CPD programme on business success. Their submissions must outline a holistic approach regardless of the size of available budget and show creativity in building an energetic learning culture, in support of real business objectives.It is important that the agency delivers clear evidence that the CPD practice lies at the heart of their business and is not just an ‘add-on’.The new platinum award has been implemented to encourage member agencies to sustain their commitment to outstanding professional development.
The IPA’s recent publication Why CPD is good for your business reveals that IPA CPD gold accredited agencies report, on average, 98% client retention, business growth in the region of 10% year-on-year and an average of eight new business wins a year.
Full details on IPA Gold CPD Accreditation can be found here.
Says Scott Morrison, Founder of the Business Accelerator and 2013 Chairman of Judges: “I believe that positively disrupting people and organisations accelerates the potential for them to sense, adapt and respond to new and incredible opportunities in their markets. As Chairman of Judges this year, the team and I have engaged with some brilliantly well thought through plans that do just this. The robust, passionate and challenging conversations we had reinforce that the high standards the CPD gold award represents must be upheld to deliver the highest performing, most responsive and professional agencies in the world. Congratulations to those who have reached these outstanding heights.”
Says Patrick Mills, Director of Professional Development, IPA: “The entries we’ve received have really showcased the high standard of learning and development in IPA member agencies and the incredible innovation in how the training is delivered, along with more metrics being employed and more emphasis on evaluation. What is clear is how agencies are seeing the direct and powerful link between investing in their people and business performance and proving it – long may it continue!”
The IPA’s CPD programme offers inspirational career development and training through engaging and effective courses and award-winning qualifications, ensuring agency practitioners’ skills always match their clients’ needs. 2014 marks the tenth year of IPA qualifications and the 10,000th certificate will be awarded in this year.
Individual citations for the CPD Gold accredited agencies from the judging panel:
Posterscope
In facing some of the biggest changes ever to affect the out of home agency landscape, Posterscope has provided a stunning example of how a CPD culture can successfully underpin the effort to adapt and thrive. Their submission showcases the wide range of training activities available to staff, catering for both core and specific skillsets.
 
 
 

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