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McDonald's Dance Off to a Flyer

McDonald’s Free Breakfast Friday returned on February 26th. The countrywide promotion saw thousands of hot breakfasts given out completely free of charge. All 89 branches of the food chain in Ireland gave customers the option of a free Sausage and Egg McMuffin or a free Bacon and Egg McMuffin ’till 10am. To build excitement in the week leading up Eclipse Media incorporated a special interactive screen within an Adshel 6 Sheet on South Great Georges St. Software by Cawley Nea\TBWA enabled passersby to have a photo taken of themselves and then transposed via faceshift to a groovy animated dancer. There was then the option of sharing their video on McDonald’s Facebook page. The OOH campaign was planned by Mediaworks and Source ooh.
“Free Breakfast Friday is all about rewarding our customers and delighting them with something unexpected. This site allowed us to build excitement and a sense of urgency in the run up to the event. We were delighted to support our national Outdoor campaign with this innovation. The customer experience and the extended reach through social sharing certainly heightened Free Breakfast Friday’s impact and ultimate success.” Gill Blake-Swift, Senior Brand Manager at McDonald’s.
Video Below:
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Dancing Traffic Light Man Keeps Everyone Safe and Smiling

The people at Smart have created another installment to their viral campaign and this one involves pedestrian and a dancing red man.
Last July, they positioned a unique traffic light system for pedestrians wanting to cross a major street in Lisbon, Portugal. The traffic light looked like any other traffic light but just before everyone started getting bored of waiting for it to turn green, the red figure starts busting the grooviest moves.
Where does the red man get its groove? From on-the-spot volunteers, of course.
The dancing man light was tethered to a giant mock-up of a traffic light built nearby. The giant installation had a big LED screen outside and the inside housed a set-up that let you choose music and recorded dance moves in real-time. A live video feed also displayed people’s reactions to the dances.
According to the video, the dancing traffic light made 81% more people stop and wait before crossing.
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Via: psfk