Life-sized 'polar bear' takes the Tube

This is the moment Londoners were faced with a rather unexpected, and somewhat terrifying, sight as a life-sized polar bear took a trip on the Underground.
The fully-animated creature, which takes two people to operate, was spotted around London – coming face to face with commuters at Charing Cross, before wandering across Hampstead Heath and even plodding along the South Bank.
The 8ft male bear’s London trip marked the launch of Sky Atlantic’s new crime drama Fortitude. Starring Stanley Tucci, Michael Gambon and Christopher Ecclestone, the 11-part series – which was filmed in both Iceland and the UK – follows a small community in the Arctic that is rocked by a savage murder.
The bear – which was today set to be mainly around the South Bank – was operated by puppeteers Tom Wilton and Derek Arnold, who worked together on the critically-acclaimed West End show War Horse. The pair spent hours studying footage of real polar bears in preparation, before five days in the costume to perfect the animal’s movements.
Source: Evening Standard

Westfield Launches ‘Christmas Before Christmas’ Campaign

Arena, the media planning and buying agency, has brokered a partnership between retail destination, Westfield, and the Evening Standard, as part of the shopping destination’s major seasonal push, The Christmas before Christmas. The over-arching campaign celebrates the excitement, anticipation, and preparation of the festive period – all the things that make Christmas the best time of year.
Launching in November, the 360 partnership with the Evening Standard includes a weekly in paper promotion, digital/social and video content and supporting editorial,  as well as a Christmas event at Waterloo – one of the UK’s busiest stations – which goes live on the 17th November.
The event will encourage commuters to get into the Christmas spirit and involves band The Hotstie Totsies – part of the Westfield’s Presents programme – playing live in-station, Christmas goodies being handed out and a pop up photobooth, capturing peoples’ ‘Christmas before Christmas’ stories.  The Waterloo Motion, enabled by LIVEPOSTER will amplify activity from the event – counting down to the band playing and publishing consumers photos onto Europe’s largest DOOH screen in real time. The use of LIVEPOSER will also enable Westfield to amplify their social campaign in real time, taking the conversation from Twitter and displaying on The Waterloo Motion throughout the week. 
The activity will be supported by offline and digital promotions which will tap into key questions to reveal London’s interesting and quirky Christmassy behaviour.
In addition to the above activity, the campaign also includes OOH formats to broadcast the Christmas Before Christmas message to busy Londoners, a Time Out partnership, VoD, display, social,  and cinema advertising slots around key Christmas films, to offer a sense of occasion, delivering seasonal cheer.