Posts

Escape from #Alcatrapped! Norwegian Launches San Francisco Inspired Escape Room

An Alcatraz-inspired escape room has been has been created at Westfield London to promote low-cost airline Norwegian’s new flight route from London Gatwick to Oakland International Airport, San Francisco. The project is the first by MKTG UK, a Dentsu Aegis Network’s experiential global brand, formed by the merger of experience agency psLIVE and Dentsu Aegis Network Sports and Entertainment
From Friday 24 June to Sunday 26 June, the North Atrium of Westfield London will see teams of people challenged to breakout of an Alcatraz-inspired cell within 15 minutes. The seemingly empty cell will be dotted with San Francisco themed tips, clues and puzzles that will have to be solved in order to escape.
Teams who successfully “Escape from being Alcatrapped” will be in for a chance to win tickets on Norwegian’s award winning flights to San Francisco–Oakland and complementary tickets to visit Alcatraz Island.
Shoppers will be directed to the experience by out-of-home (OOH) media within Westfield, managed by MKTG UK’s sister company Posterscope, and a media partnership with Time Out managed by media agency Vizeum.
Michael Brown, managing director of brand experience, MKTG UK, said: “Escapism is a huge motivator for travel; this campaign not only highlights the new flight route offered by Norwegian but draws a tangible line on the theme of escapism. Not only does it challenge shoppers to escape the prison cell itself, but it helps them to imagine escaping the city for a holiday to San Francisco.
“In doing so, we’re bringing to life the exciting travel opportunities that are possible when you book a flight from London Gatwick to Oakland International Airport via Norwegian. It’s a fantastic first for us, which marks not only our work with Norwegian, but also gives the rest of the industry a taste of things to come from future MKTG UK projects.”
Nicole Richards, Marketing Manager, Norwegian UK said: “Escapism is a key motivator for people to travel. The alcatrapped! escape room project provides escapism with a twist whilst highlighting our new route from London Gatwick direct to San Francisco-Oakland from £179 one way.
Participants can enjoy an innovative, immersive experience for a chance to win a trip to San Francisco. We’re thrilled that it’s the first project of the new MKTG UK brand.”
peakpolice
teambox
guys
 

JCDecaux Airport UK reveals Heathrow Airport VR exploration

JCDecaux Airport UK, with help from virtual reality specialists Visualise, have released a VR experience allowing users to explore Heathrow Airport in 360 degree video.
The work looks to hit home the scope and effectiveness of the advertising installations at the airport by offering a physical tour through the immersive medium of VR.
The content can be viewed on Samsung Gear VR headsets and JC Decaux’s YouTube page.
The activity was initiated to put potential clients in the shoes of the airport’s many commuters, all of whom are potential customers.
Alan Sullivan, managing director of JCDecaux Airport UK, said: “We are delighted to have worked with Visualise to produce such an innovative, ‘media-owner-first’ virtual experience.
The airport is a unique environment with key advertising benefits that can be extremely difficult to showcase in real life due to time and security restrictions at the airport. We can now make it possible for potential advertisers to understand the benefits in an impressive and impactful way without having to leave their office.”
Henry Stuart, founder and chief executive of Visualise added: “This project really showcases the power VR can have when it comes to marketing and advertising a project or service. We utilised a raft of technologies to deliver the experience required to really highlight the powerful message advertising in an airport can offer.”
The series takes viewers through check-in, departures and arrivals.
Video below:
[youtube width=”300px” height=”200px”]WY8Z5jyEGWk[/youtube]
Via: The Drum 

Air New Zealand Give Commuters the Chance to Win Flights to LA

Air New Zealand celebrated their flights from Heathrow to LA in style today, bringing LA fashion week to Waterloo Station. Unique Air New Zealand dresses were created out of Shazam enabled boarding passes, which consumers could scan to be in with a chance of winning two tickets to LA. Consumers were also given a second chance to win if they shared their experience on Facebook or Twitter.
dress2
 

Cheeky Holiday Ad Only Appears in Wet Weather

This clever campaign sprayed-painted Hong Kong streets advertising a deal to the sunny Philippines so that it only shows up when the pavement is wet.
The quirky advert, from airline Cebu Pacific, announces to dreary commuters: ‘It’s sunny in the Philippines’.
Created to coincide with Hong Kong’s monsoon season, when the city receives just 100 hours of sunshine in a month, the publicity stunt used ingenious technology so that it only shows up in the rain.

A waterproof spray was used to stencil the advert onto the pavements, making them invisible until wet weather hits, when water droplets roll off the sprayed surface, revealing the message.
The sunny advert was also accompanied by a QR code – known in this case as a ‘rain code’ – meaning commuters could scan the ground with their phone and get the latest flight deals to the sunny Philippines.

The advertising agency behind the stunt, Ogilvy & Mathers, said the monsoon season campaign saw 37 per cent more people logging on to the Cebu Pacific website to book discounted flights.