Posts

IKEA Replaces Cinema’s Seats with Cozy Beds to Surprise Moviegoers

As part of its ‘Wake Up Love’ campaign, IKEA Russia refurbished a cinema hall into a huge bedroom, decked out in its furniture.
Movie patrons were pleasantly surprised at the special set-up, which ran until 14 December 2014.
[vimeo width=”300px” height=”200px”]114013525[/vimeo]
Via: Design Taxi

IKEA’s Optical Illusion Billboards Bring Colour & Spring Cheer to Grey Belgium

IKEA’s latest campaign sees the furniture giant teaming up with DDB Brussels to bring some colour and spring cheer to a grey Belgium with the help of special optical illusion billboards.

From afar, the billboards appear to be solid coloured signs with the IKEA logo and the tagline “Choose colour.” When viewers come nearer, outlines of IKEA products from its spring collection magically appear.
With spring beckoning, the campaign is a great way to get Belgians in the mood for refurbishing their homes.