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Kit Kat Take A Break Machine

Kit Kat is all about getting people to take a break…a break of their Kit Kat bar. Instead of more traditional marketing methods, Kit Kat decided to take to the streets and partnered with Nasta/Ogilvy to create a unique bench challenge.
Together they created a bench that monitors how long you ‘take a break’. If a person sits for over a minute, they will be rewarded with a free Kit Kat bar. The Break Machine dispensed over 20,000 Kit Kat bars all over Paraguay. In doing so, Kit Kat reached over 600,000 people via their social media channels.
Video here:
[youtube width=”300px” height=”200px”]bDNr8N2tAk4[/youtube]
Via: Creative Guerrilla Marketing

In Japan, Passengers Can Pay for Train Rides with Kit Kat Packaging

If you are traveling by train in Northern Japan, you can literally pay your train fare by using the packaging of chocolate wafer bar Kit Kat.

The initiative is part of confectionery brand Nestlé’s innovative efforts to breathe new life into the tourism of the Sanriku region, which was ravaged by a tsunami and earthquake three years ago.
A first for a Japanese rail company, train travelers of the Sanriku Railway network can purchase the special packs of KitKat at a cheaper cost than standard train tickets.
In line with the reconstruction endeavor, Kit Kat has also adorned two trains and two train stations with cherry blossoms paintings symbolizing hope.
Set to launch in Japan this month, the KitKat train tickets will be valid till May 2015.

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