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Ocean and British Fashion Council Turn London Fashion Week into National Celebration

For the first time in its history, London Fashion Week (LFW) will be screened to more than 35 million people across the country in a new collaboration between the British Fashion Council and Ocean Group.
In a UK media first, exclusive footage from the shows of top designers including Temperley, Ashish and Osman will be screened across 60 Ocean and Signature Outdoor digital out of home sites in Birmingham, Bristol,  Edinburgh, Glasgow, Leeds,  Liverpool, Manchester and  Newcastle and on four locations in London including Canary Wharf, Holland Park Roundabout, Two Towers West and Westfield London.
The campaign breaks with a LFW countdown on February 15 and runs until February 23. It was planned by the British Fashion Council, BBH and Ocean.
Content will include live streams from six catwalk shows, reaching 14 million during the course of LFW.
Caroline Rush CBE, CEO, British Fashion Council said: “Collaborating with Ocean means we are able to bring London Fashion Week to more people than ever before. With more conversations taking place around involving the consumer in fashion weeks this is the perfect opportunity to open up parts of LFW to the public not just in London but across the country.”
Ocean CEO Tim Bleakley said: “Our partnership with the British Fashion Council builds on previous innovations which allowed us to present the UK’s first shoppable billboard in association with Twitter and Top Shop and broadcast the AW15 Hunter Original London Fashion Week show across The Grid. This new venture amplifies the attention afforded by London Fashion Week, allowing designers and brands to reach significantly wider audiences across the Ocean portfolio.”
Opening on February 19, London Fashion Week  AW16 returns to showcase 83 designers on a schedule that boasts some of the world’s most influential creative talent.
Alongside live streams, special preview content across Ocean screens will celebrate the talent and variety of designers showing on schedule, followed by daily round ups of all the show events and highlights during the week itself.
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Via: Ocean Outdoor

Twitter and TOPSHOP showcase emerging fashion trends

Twitter and TOPSHOP will showcase emerging fashion trends as they happen live from London Fashion Week in a unique digital out of home collaboration broadcast across Ocean’s The Grid.

Listening to the industry and influencers as they Tweet at and around shows, Twitter and TOPSHOP will highlight next season’s trends and communicate them via Ocean’s digital out of home screens, online and in store. The campaign, created by Twitter UK for TOPSHOP, breaks on February 20.

Throughout London Fashion Week, as key trends emerge they will appear in the TOPSHOP trend cloud as hashtags, for instance #colourblocking, #pleats and #utility. From there they will feature on The Grid, the campaign then inviting customers to Tweet @Topshop using one of the trend hashtags to receive a curated shopping list inspired by the trend.

#LiveTrends was the winning campaign in Ocean’s annual Art of Outdoor Digital Competition 2014.

“TOPSHOP is proud of the award-winning, innovative partnerships that have driven the democratisation of London Fashion Week over the last three years and this season is no different. Through Twitter’s listening power, we can allow our global consumer to shop the trends as and when they happen, and give them insight and access into runway shows. The idea of live advertising is just beginning, and thanks to the Ocean sites, this will be a first example of real-time shop-able billboards.”

Bruce Daisley, managing director of Twitter UK,said: “Twitter is live, public and conversational, making it the perfect accompaniment to London Fashion Week. We are excited to be working with TOPSHOP on a project that brings people all over the world closer to fashion week, giving them direct access to next season’s trends as soon as they emerge.”

Ocean CEO Tim Bleakley said: “This campaign is striking for its immediacy and relevance to it target audience. Here’s proof that premium digital out of home really is the media of the moment to get your brand noticed.”