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Powerful Anti-Text Driving Ad Shocks Moviegoers to Keep Their Eyes on the Road

To remind people to keep their eyes on the road while driving, Volkswagen created a powerful and interactive shock campaign.
Called ‘Volkswagen Eyes on the road’, the ad was shown as a trailer at the MCL Cinema in Hong Kong. It starts with a driver getting into a car and going off for a drive.
A text message from a location-based broadcaster is then sent to moviegoers in the cinema, causing many of them to take out their phones and look away from the cinema screen.
At this instance, the driver suddenly loses control of his vehicle and gets into a sudden and deafening crash—leaving moviegoers in shock, reminding them to keep their phones away while driving.
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Via: Design Taxi

KIA’s ‘Optical Illusion’ Ads Warn of the Hidden Dangers on the Road

German advertising agency Gürtlerbachmann created these ‘optical illusion’ ads for car brand KIA to warn drivers of the hidden dangers on the road.
Created with black-and-white diagonal lines, the ads will make you do a double take as they deceivingly spell the words ‘rock’, ‘tree’, and ‘deer’ out.
Are you able to spot the hidden words?
Via: DesignTaxi

What's in the Giant Locker?

A mysterious giant locker was placed in front of the Ferry Building in San Francisco as part of a stunt for Nissan and Amazon.
The large locker housed a Nissan Rogue inside, as well as other prizes, which could only be accessed through special codes.
In order to get a code, the public was encouraged to tweet, comment or post photos about the locker on social media using the hash tag #GiantLocker. The codes opened the locker doors, with one lucky person receiving the code for the giant door, allowing them to gain access to the car inside.
Behind the campaign idea was TBWA\ Chiat Day LA.
Via: The Drum

Posterscope Rolls Out Innovative Data-Driven Outdoor Ad Campaign for MINI Hatch

As part of its ‘New and Original’ out-of-home (OOH) advertising campaign, MINI Hatch is leveraging revolutionary outdoor audience insights to track and strategically reach its target customers at the most optimal times of their daily commute.
Posterscope used Route to identify environments where MINI Hatch’s audiences are most likely to visit and, in partnership with Vizeum, iris and LIVEPOSTER, has incorporated this data into planning an industry-first, immersive three-tiered outdoor campaign covering a Wonderwall, a full cross-track domination, at London’s Liverpool Street Station, traditional posters and digital OOH elements.
The campaign kicks off across a Wonderwall at Liverpool Street Station, which displays interchanging outdoor creative to highlight the ‘New and Original’ components of the car, and cross-track projections (XTPs) using LIVEPOSTER technology. The innovative capabilities of the LIVEPOSTER platform will bring to life the new ConnectedDrive in-car internet system feature of the MINI Hatch, by announcing live tweets and Facebook updates throughout the day. This campaign celebrates the first time LIVEPOSTER has been used within a Wonderwall.
As part of the wider strategy, the activity will also run across stand alone iconic UK landmark OOH sites including London’s Old Street and Wandsworth Roundabouts, Trafford Arch in Manchester and the M5 Tower in Birmingham and the Glasgow Tower. Digital media communications will then be used to demonstrate the distinct product features of the new MINI Hatch across high frequency, small format digital OOH sites.
Francesca Blair, Client Manager, Posterscope, said: “By devising a three-pronged approach, we are able to reach audiences where they are in the most innovative and striking ways possible. By using unrivalled industry insight, we can generate mass awareness and emotional appeal of the MINI Hatch’s ‘New and Original’ messages, which when distributed across a Wonderwall, will deliver a truly immersive experience. This highly targeted data-driven campaign allows us to deliver efficiencies and true business value for the client.”
Richard Morris, Managing Director, Vizeum said: “We wanted MINI to be celebrated not just for its iconic status in British society, but for how it encapsulates technological advancements in driving. Liverpool Street Station’s Wonderwall represents the ideal, immersive space to bring the benefits and distinctiveness of MINI to life.”

Audi Uses Optical Illusions to Promote its Hazard Detection System

To promote Audi’s pre sense plus hazard detection system, a billboard with an optical illusion was created to show that people overlook “obvious hazards” on the road.
The blurred text reads, “You’re driving. It’s dark. Suddenly”. As the passersby gets closer, the last part of the copy emerges, imitating a driver’s experience of noticing, at the last minute, an imminent danger on the road.
The clever manipulation of the text to accommodate the gaze of our eyes, shows that we are in need of a hazard detector when our eyes fail us at night.
Watch how this clever visual trick worked in the video below.
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Via: Design Taxi

Pong Using Real Cars

The forward and reverse action of two real cars are used as Pong game controllers in this Smart Car installation.
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Via: adverblog

Renault RFID Facebook likes

Renault came up with a brilliant way of moving the process of ‘Liking’ on Facebook into the real world.
At the AutoRAI Amsterdam Motorshow in the Netherlands, the firm handed out RFID-equipped smartcards on its stand. Visitors could connect them to their Facebook profiles. From there, if a visitor liked the look of one of Renault’s cars, they swiped their card against a reader, automatically marking it as ‘Liked’ on their profile and posting up a link containing more information.
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Via: thenextweb

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