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O2 Dominate Waterloo station for Launch of iPhone 7

O2 have completely taken over the Waterloo Immersion Zone Domination as part of their Smartphone Launch campaign for the new iPhone 7. The campaign, running from 12th – 25th September is certainly unmissable to commuters passing through Waterloo every day as it advertises their Yearly Upgrade Programme – whereby their customers can upgrade after 12 months without any extra cost. The campaign is part of the wider Smartphone Launch activity as it runs during the time as the iPhone 7 launch, giving consumers even more incentive to grab the new handset now.
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Primesight to Roll-Out New Digital Roadside Panels Across UK

Primesight has announced the launch of Network, a new digital proposition that will see the roll-out of a number of roadside panels across the UK.
Currently the only national digital roadside out-of-home initiative in the country, the roll-out will allow advertisers to combine traditional posters with the same sized digital formats in an effort to “amplify messaging” during a campaign’s most relevant periods.
The roll-out will begin with five panels across London, Edinburgh and Glasgow.
In London three new digital sites will be available for advertisers on Shoreditch High Street, Commercial Road and Wandsworth Bridge Road, bringing Primesight’s total digital sites in the capital to 12.
The digital sites in Scotland will include the M8 – the country’s busiest motorway heading towards Glasgow city centre – while the new sites in Edinburgh will be located on Salamander Street where they will target commuters and traffic travelling west into the city.
The second phase of the roll-out is expected to happen later this year and will see new digital panels in Bristol, Cardiff, Leeds, Liverpool and Newcastle.
Primesight hopes to achieve 50 new digital panels by the end of 2015.
Via: Media Tel
 

Limited Space Launches £1.6m Digital Out-of-Home Network

Digital Out-of-home shopping mall specialist Limited Space has rolled out its £1.6 million screen network Digital Showcase Media (DSM) across the UK.
Sites will include an interactive “smart window” that has a transparent multi-touch display, and a back-lit box allowing an advertiser to display its physical retail product alongside its digital advertising content.
Following a successful trial at Bluewater in Kent, Limited Space invested £1.6 million into additional placements around the country, in high footfall locations such as Sheffield’s Meadowhall, and Lakeside in Essex.
The sites will feature touch and gesture-based technology and mobile phone engagement. Interactive screen content will respond to the brand’s social channels in real time.
Via: Brand Republic
 

JCDecaux Launches Channel 6 Network

JCDecaux has launched Channel 6, tying up a network of 1,400 retail and transport located digital screens in the UK.
The network will be specifically targeted around major retail and transport hubs to target retail consumers and has the potential to reach 40 percent of the UK population, according to the out-of-home specialist.Spencer Berwin, managing director for sales at JCDecaux, said: “Our investment has provided a new digital channel with national reach. The time is now right to highlight our national screen based channel in the active space – Channel 6.”
Last month JCDecaux unveiled SmartScreen, its new data-driven digital network of six-sheet screens, which launches across 400 Tesco stores nationwide on 7 April.
The network uses a scheduling system, called CAPTAIn SmartScreen and will use Dunnhumby insight to help brands schedule advertising messages to shoppers across the UK.
It automatically increases or reduces the frequency of display according to the data in order to show creatives at optimal times.
Via: Media Week