Posts

Posterscope Steals the Show at the Clear Channel Outdoor Planning Awards 2014

OgilvyOne and Posterscope have won the Grand Prize for the #lookup campaign for British Airways at this year’s Clear Channel Outdoor Planning Awards, held in association with Brand Republic.
The campaign also won the Best use of Innovation in outdoor.
Posterscope also took awards in Best Use of Outdoor in Multimedia for the ‘Skyfall’ DVD release with Vizeum, and Best Use of Continuity with Coca-Cola’s #shareacoke campaign, with Vizeum, MediaCom and Liveposter.
Chris Pelekanou, commercial director at Clear Channel UK, said: “It’s been another great year for outdoor advertising, which was full of fantastic innovation and creativity. This year’s winners really were the best-of-the-best. By putting brilliant planning at the front end of their campaigns, they reached the right people in the right places at the right moments.”
Philip Smith, head of content solutions and studio at Brand Republic, who chaired the judging, commented: “Every year the entries push the boundaries further in terms of scope and innovation. The huge advances in the opportunities that outdoor and DOOH offer have led to planners really thinking creatively and coming up with some fantastic, well-executed campaigns.”
 

Best use of outdoor in multimedia

Fox Home Entertainment, Skyfall, “Skyfall DVD” by Posterscope and Vizeum
Highly commended: #scrabblechallenge for Mattel by Posterscope, Carat, Liveposter and Oakwood

Best use of digital

Highly commended: Mini, “Mini not normal” by Posterscope, Vizeum, Iris, Liveposter and Koffeecup

Best use of innovation in outdoor

British Airways “#lookup” by OgilvyOne and Posterscope

Best use of continuity in outdoor

Coca-Cola, “#shareacoke” by Posterscope, Vizeum, MediaCom and Liveposter
Highly commended: BT, BT Sport, “channel launch” by Posterscope and Liveposter

Grand prize winner

British Airways “#lookup” by OgilvyOne and Posterscope
 
​For the full list of winners and commended entries, visit www.clearchannel.co.uk/planningawards.

Clear Channel Outdoor Planning Awards 2014 Shortlist Revealed

Among the outdoor specialist agencies Postercope is out in front with eight nominations, while Kinetic had five shortlisted entries, Talon has four, Rapport has three and Meridian has two.
This is the eighth year of the outdoor planning awards and winners of the five award categories and the Grand Prize, selected from the five category winners, will be announced at an invitation-only event on 23 April.
The judges included leading media planners including Adam Foley, the head of strategy at Starcom MediaVest Group, Ian Edwards, the managing partner, strategy at Vizeum and Hamid Habib, a managing partner at OMD UK.
Chris Pelekanou, the commercial director at Clear Channel UK and one of the judges, said: “Great planning in outdoor advertising helps brands connect with their target audiences with pinpoint precision. I was blown away by the brilliant planning behind this year’s entries.
“This is the eighth year we have run these awards with Haymarket Brand Republic Group and my fellow judges agree that this has been one of the most inspiring set of entries since the award’s inception.”
Philip Smith, the head of content solutions and Studio, Haymarket Brand Republic Group, chaired the judging panel.
Also on the judging panel were Jo Lyall, the joint head of client leadership at Mindshare; Mike Baker, the chief executive of the Outdoor Media Centre; Sally Weavers, the managing director at Initiative; Sarah Leach, the connections and media director for North West Europe and the Nordics at Coca-Cola, and Simon Andrews, the founder of Addictive.
Each of the five category winners will receive a prize of £1,000, while the overall Grand Prize winner will receive £30,000 of advertising space with Clear Channel for the winning client and a luxury short break for two for the winning planner.
For more information on the awards please visit: www.clearchannel.co.uk/planningawards.
 
The full list of shortlisted entries for 2014:
Best use of digital in outdoor
Danone, “Volvic juiced” by Kinetic, MEC, Frank PR and Grand Visual
Google, “Google outside” by Talon, OMD UK, R/GA and Grand Visual
Johnson & Johnson, Benadryl “social pollen count” by Kinetic and MEC
Mini, “Mini not normal” by Posterscope, Vizeum, Iris, Liveposter and Koffeecup
RBS Group, NatWest “NatWest mobile banking” by Meridian, ZenithOptimedia and Liveposter
 
Best use of outdoor in a multi-media campaign
BSkyB, Sky Broadband, “fibre launch” by Rapport and MediaCom
Confused.com, “quickquote” by PHD and Talon
Fox Home Entertainment, Skyfall, “Skyfall DVD” by Posterscope and Vizeum
Mattel, Scrabble, “#scrabblechallenge” by Posterscope, Carat and Liveposter
Pepsico, Tropicana, “paint London orange” by OMD UK
Specialist Holiday Group, Sovereign Luxury Holidays, “stark contrast” by Rapp Media
 
Best use of continuity in outdoor
BT, BT Sport, “channel launch” by Posterscope and Liveposter
Coca-Cola, “#shareacoke” by Posterscope, Vizeum, MediaCom and Liveposter
Nestle, Nestle Confectionary, “long term laydown” by Posterscope
Samsung, Multiple Brands, “long term holding” by Rapport and Cheil
Sony PlayStation UK, PlayStation 4 “PlayStation 4 Launch’ by Manning Gottlieb OMD, Talon, Grand Visual, Curb Media and Drum
 
Best use of innovation in outdoor
British Airways “#lookup” by OgilvyOne and Posterscope
O2 “4G” by Meridian Outdoor, ZenithOptimedia and Newcast
Unilever, Lynx “Lynx Apollo” by Kinetic, Mindshare and Grand Visual
 
Best use of multiple formats in outdoor
Art Everywhere by Posterscope and Vizeum
Camelot, National Lottery Instants, “surprising numbers” by Havas Media, Talon, Grand Visual and OMD UK
Diabetes UK, “care connect campaign” by Kinetic and The Gate Worldwide
Microsoft, Microsoft Office 365, “work from anywhere” by UM London, Rapport
TSB, “launch of TSB Bank in the UK” by Kinetic and MEC
Virgin Trains, “fly Virgin Trains” by Manning Gottlieb OMD
 
Via: Brand Republic