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A New Look for Oxford Street with JCDecaux

This spring season will see the launch of 50 brand new, high-impact digital screens in the heart of London’s largest Retail Zone – the West End. 25 double sided locations will reach shoppers across the full-length of Oxford Street, the busiest shopping street in Europe.
We can reveal that 6 new key bus shelter locations will be right outside the doors of iconic London retail destinations including Selfridges, John Lewis and Topshop, and a number of locations will be converted into head-on panels ensuring maximum visibility. This investment reflects Oxford Street’s huge spending power, accounting for 21% of the total West End retail spend and its tills ring through a massive £1billion every year (CACI).
Want a preview of what Oxford Street will look like? Check out our CGI vision of Oxford Street by clicking here.

Pandora use OOH Domination to Support Christmas Light Sponsorship

Pandora were recently announced as the headline sponsor of the 56th annual Christmas lights during the switch on event at Oxford Street.  This was the first time a jewellery brand had sponsored the world-renowned display and in turn opened up the opportunity for OOH to amplify their sponsorship to consumers during the key Christmas period.  To deliver this amplification, the London underground was key, with multiple dominations being taken across the major Oxford St serving stations, delivering high impact display at Marble Arch, Bond St and Oxford Circus.  This strategy allowed Pandora to book end the length of the Christmas lights display and ensure that Pandora’s Christmas sponsorship – and ‘Unforgettable moments’ message – was at the forefront of shoppers minds as they entered the busiest shopping street in Europe.
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