Posts

Posterscope appoints Mindshare's Chris Daines as chief media officer to drive innovation in OOH planning and buying

London, 5th December 2016: Out-of-home (OOH) communications agency Posterscope has appointed Chris Daines, Head of The Exchange at Mindshare, into the newly created role of Chief Media Officer.
Daines will report to Posterscope MD Glen Wilson and will oversee the company’s media planning and buying operations, with a remit to further integrate OOH into clients’ media plans and lead innovation in the way that the medium is planned, bought and sold.
As Head of The Exchange at Mindshare, Chris Daines ran a team of over 200 people, planning and buying integrated campaigns across offline and online media and was responsible for Mindshare’s investment across TV, Press, Cinema, radio, on-line display, RTB, Mobile, Search, Radio, SEO and on-line video.
Glen Wilson, Managing Director of Posterscope, said of the appointment: “We are excited to have someone of Chris’s pedigree join our team, his experience across the multimedia marketplace means he is ideally suited to support Posterscope’s continued leadership.”
Chris Daines added: “OOH is in a really exciting phase of growth, as data and digital technology increase the opportunity it offers brands to connect with people in the physical world.  I’m really pleased to be joining Posterscope, who have long been a leader in the sector and whose pioneering and award winning approach to OOH offers me a great opportunity to drive the medium forward and help clients realise its full potential.”
The appointment will be effective from January 2017.

JCDecaux UK Appoints Co-CEOs

JCDecaux, the number one outdoor company in the UK, announces that it has appointed Spencer Berwin, Managing Director –Sales and Philip Thomas, Finance Director as co-CEOs of JCDecaux UK, reporting directly to its Chairman, Jean-François Decaux. The new positions take effect immediately and are a reflection of the company’s continued growth and expansion. Following the recent win of TfL’s bus shelters in London and its strategy to make the UK the global capital for digital outdoor, the management structure will be instrumental in the ongoing success of the company.
Jean-François Decaux said “After three years directly running the UK business and following our recent major contract wins, I have decided to hand the day to day management of the company to Spencer and Philip.  I have the utmost confidence in them both to continue the success of the UK operation as we accelerate the investment in our digital transformation strategy with the roll-out of 1,000 84 inch screens to the streets of London.  They have been with the group for a significant number of years and it is this stability of our management team that will continue to be a key strength in our future success.”
Via: JCDecaux

OUTFRONT Media CEO Jeremy Male Rejoins FEPE International Board

OUTFRONT Media chairman and CEO Jeremy Male is rejoining the board of FEPE International, the global body representing out of home media owners and other stakeholders in the industry.
Male served briefly as president of FEPE in 2013 when he was CEO of JCDecaux in the UK, Northern Europe and Australia before his move to the USA.
One of the most respected figures in the out of home industry, he led the transformation of CBS Outdoor Americas into OUTFRONT Media, its IPO and subsequent conversion into a REIT (real estate investment trust).
Male says: “FEPE’s leadership role within the worldwide OOH community continues to grow in importance and I’m delighted to have been invited to rejoin the Board.”
FEPE president Antonio Vincenti says: “I warmly welcome the return of Jeremy Male to the FEPE International Board. We will benefit hugely from his extensive OOH experience, and as a representative of OUTFRONT in the US, he is the first ever Board Member from North America, which is very symbolic for our global association.”
FEPE executive director John Ellery says: “Jeremy is one of the towering figures of the OOH industry and his energy along with his wealth of experience will be invaluable to us in driving both FEPE and the worldwide OOH industry forward.”

Portfolio Items