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Tennent’s Lager serves up a brrr-illiant billboard during the snow

With the Beast from the East blanketing most of Scotland in thick snow, Tennent’s Lager has served up a brrr-illiant bit of fun to those enjoying a day off.
The brand has transformed a 34-metre billboard into the UK’s biggest snowball target, located next to Glasgow’s River Clyde and appearing next to the city’s Squinty Bridge.
Via: The Drum

Forrest Media Extends Digital Portfolio in Scotland and Newcastle

Forrest Media, Scotland’s largest Digital screen operator, has started 2015 with a flurry of exciting new digital developments, including two new Scottish screens − in Edinburgh and Glasgow − and a planned second screen in Newcastle.
The ‘CityScreen Glasgow Southern Gateway’ and the ‘CityScreen Edinburgh Eastern Gateway’ both stand at 50 sqm and dominate vital routes into both major cities, offering optimum exposure for advertising brands. The ‘CityScreen Glasgow Southern Gateway’ is Forrest’s third digital outlet in Scotland’s largest city, whilst the Edinburgh site is the group’s third OOH offering in the nation’s capital.
With the new additions set to increase Forrest’s portfolio to a total of eight digital screens throughout Scotland and the north of England, Forrest MD, Marc Keenan, said: ‘Our detailed local knowledge has, once again, allowed us to pre-plan these vital routes and then go out and develop these with new digital platforms. These sites further strengthen our ownership of prime OOH sites in the north of Britain.’
In addition to these sites, Forrest Media has announced the imminent arrival of a second spectacular screen in central Newcastle.
Planned for May 2015, ‘CityScreen Newcastle Central’ will dominate Newcastle’s Times Square, delivering an impressive 50 sqm of digital platform to its advertisers.  The screen will sit proudly on Newcastle’s famous Life Building, at the forefront of Times Square in the centre of the city, and will be perfectly positioned to be seen by those departing from Newcastle’s bustling main rail station.
All three screens have been specifically developed to geographically enhance the company’s existing offering.
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Lemon T Takes Over Busy Glasgow and Edinburgh Hotspots with Scented Campaign

Tennent’s new offering Lemon T is taking over Buchanan Street subway and Edinburgh’s Princes Street over the next two weeks with two specially commissioned lemon scented advertising panels.
The panels, strategically placed by Posterscope in each city, aim to provide commuters with a refreshing change to their journey.
“Lemon T is all about bringing a refreshing change to consumers, so we thought we should extend this to commuters as well,” said Paul Condron, marketing director at Tennent Caledonian.
“These panels have proved a big hit and we’ve had many positive comments from commuters about the refreshing new scent in each city. We think it’s a bit more fun than your average advertising campaign and will raise a smile for those passing through the Subway or bus stop on their way to and from work.”
Discount vouchers will also be distributed in each city near to the poster locations, giving consumers the chance to try Lemon T for themselves.
Via: The Drum