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A Welcome Break for Amscreen

Digital signage solution pens deal with leading service station group to better internal communications
Amscreen Digital Solutions has announced a partnership with motorway service operators, Welcome Break. As well as a five year renewal of the existing network of screens in forecourts and WH Smith retailers at Welcome Break locations, the deal will also see screens installed in break areas and team rooms to enable internal communications and better employee engagement.
The renewal of the existing contract includes a network of 59 screens across the Welcome Break estate providing advertised brands the opportunity to reach over 1.2m visitors to these venues every 2 weeks. This estate represents a key part of their larger portfolio of 6,500 screens reaching more than 57m adults within a range of environments including garage forecourt estates across UK and Europe.
The unique ‘plug and play’ technology featured in Amscreen’s digital screens will enable Welcome Break sites across the UK to communicate company messaging, employee updates, staff events and training news internally and in real time.
With screens installed across their estate, Amscreen will take content from Welcome Break’s existing intranet system and broadcast it across the network, facilitating employee communications and improving engagement.

More Digital Ads Coming to the Top of London Black Cabs

BrightMove Media has announced plans to extend its London taxi network to 700 digital screens on top of 350 black cabs in the capital.
The rollout of the technology will begin in September, culminating in the introduction of 400 new screens by the 1 October 2014, with a total of 700 screens being introduced by the end of the year.
The top of cab service offers real-time, geo-targeted digital advertising. The latest GPS positioning technology enables brands to target specific groups of people at different times of the day – for example, “up-market shoppers” or “evening commuters”.
The network is backed by a centralised media platform that allows real-time monitoring of the network, and enables campaign management and detailed reporting for brands.
BrightMove’s moving media platform is the only Transport for London-approved product of its kind currently on the road.
Since its launch in June 2013, BrightMove Media has run more than 20 campaigns, and displayed more than 50 million ads, for a range of London-based brands, including ‘Mamma Mia’, ‘Billy Elliot’, Pepsi, Cadbury, MasterCard and Hotel Tonight.
BrightMove Media also reaches geographic areas that other out-of-home platforms cannot reach, such as the City of London.
Via: Brand Republic

Digital Signage Takes Shoppers Scuba Diving and Rock Climbing

It’s one thing to see images of alluring undersea expeditions or exhilarating mountain treks, it’s an entirely other thing to actually swim the sea or climb the mountain – even if it’s only virtually.
Participation adds to the engagement and involvement in what one sees, and that’s what the Philippines Tourism Board is hoping for with a traveling digital signage kiosk that lets people see — and interact with — the natural beauty offered in the island country.
The immersive kiosk started out its tour of shopping destinations last month in Chicago’s Water Tower Place, before heading off to Los Angeles and onto San Francisco, Vancouver and Toronto.
The Pearl Media team created, built and installed the interactive kiosk that is activated through gesture-based technology.
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Via: Digital Signage Today

Pick Your Colour with OBI

DIY retailer OBI promoted their bespoke personalised paint-mixing system though an interactive application developed with their creative agency “Jung von Matt” and Wall Decaux.
A webcam with a 55″ digital screen ran bespoke software installed into a bus shelter located in one of the most central and busiest locations in Berlin. The #ColourPicker software recognised the colours of the outfit of whoever was standing in front of the panel, and turned them into an individual personalised colour scheme.
After the quick software analysis, people could download their unique colours using a QR Code and got redirected to the nearest store to pick it up.
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Via: JCDecaux One World

Charity Donation Billboard Takes Credit Cards for Instant Altruism

For more than 50 years, relief organization Misereor has been creating development initiatives that fight against poverty and injustice in Latin America, Africa, and Asia. The organization takes every Euro it receives to support projects driven and owned by the disadvantaged and run by local organizations.
To encourage people to donate to the organization, Hamburg-based agency Kolle Rebbe created an interactive donation poster that readily accepts credit cards and shows the donors the result of their donation on the spot.
The Social Swipe is an interactive poster that has a slit in the middle where people can insert and swipe down their credit card to make a donation of 2 Euros. Swiping a credit card triggers an animation sequence that shows just what that simple donation can do to help the poor and disadvantaged.
For example, the digital poster would display the bound hands of an imprisoned child and as the person swipes his or her credit card, the card cuts through the bonds of the child and sets the child free. In another sequence, the digital display would show a loaf of bread and as the donor swipes their credit card, the card cuts off a slice of bread to feed the hungry.
The interactive donation poster was created with help from Stripe.com, a leading mobile payment provider. The interactive posters are currently installed at international airports.
The Social Swipe provides people with an easy and engaging way to make a donation. It also gives them a visualization of where their donation goes to. When the donors receive their credit card statements, they will see the donation included in their summary of transactions along with an option to turn their one-time donation into a monthly one.
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Via: psfk

JCDecaux Partners with Hachette UK for Twitter Book Club

JCDecaux has struck the first content partnership for its commuter book club, with publisher Hachette UK.

JCDecaux’s @RailBookClub scheme broadcasts book reviews and recommendations, sourced through Twitter, on digital screens in train stations across the UK. The out-of-home media owner launched the club in July 2013. Book publisher Hachette UK is its first partner.

The partnership will have the pair working together to create content for the club. It will give JCDecaux access to signed publications, limited edition manuscripts and other collateral to offer commuters, followers and clients through digital media.

The company will also gain access to authors such as Martina Cole, Jill Mansell and Cressida Cowell for events such as live Q&As, book readings and other one-off events.

Via: Brand Republic

The Inspiration Corridor

A new installation attempts to merge the online and offline gap, helping bring more foot traffic to physical stores.
Created by DigitasLBi Paris and real estate investment company Klépierre, the Inspiration Corridor is a large booth that offers users a personalized digital shopping experience. Shoppers step into the booth and undergo a complete body scan, with the Inspiration Corridor taking note of their age, sex, and current ensembles. From there, it brings up digital displays of items located in that mall that you might be interested in, and could potentially buy on the spot.
Customers can use a touchscreen to mark items they like and add them to their shopping bag, giving the technology a better idea of other products that might be right for them. And if you already purchased something earlier in the day, you can scan the item and have the Inspiration Corridor suggest complimentary clothing or accessories currently in stock at the mall. When you’ve found what you are looking for, the Klépierre mobile app will use the Apple iBeacon technology to pull up a floor plan of the mall and direct you to your selected items.
Though still a prototype, the Inspiration Corridor brings the best part of online shopping into the physical world.
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Via: psfk
 

Win Signed and Illustrated ‘How to Train Your Dragon’ Books with @RailbookClub

Hachette UK has been the latest publisher to feature on JCDecaux’s content–led commuter book club, @RailBookClub. The book club invites rail passengers to tweet their recommendations for books to @RailbookClub, which are then run across JCDecaux’s national network of digital screens.
The latest campaign offers commuters the chance to win 11 signed and personally illustrated editions from Cressida Cowell’s How to Train your Dragon series to celebrate the much anticipated 20th Century Fox release of How to Train your Dragon 2. To enter the competition, commuters are invited to retweet the competition tweet and include its unique hashtag.
Moreover, from today pre-release copy will also be running across D6s, Transvision and DEPs.

JCDecaux Expands Transvision Network with Second Screen at Victoria Station

JCDecaux is expanding its Transvision network with the launch of a second screen at London Victoria Station. Part of JCDecaux’s investment in premium digital Outdoor, this second Transvision screen will strengthen their London rail portfolio, underlining the importance of the South-East commuter audience to brands.
Delivering a weekly footfall of over 1.7 million, Victoria Station is the second busiest rail station in the UK and operates as two separate termini.  The new screen will be located on the eastern side of the concourse, directly in front of a second experiential zone in the Station, facilitating campaigns that link screens to space.
The addition will bring JCDecaux’s Transvision network to 23 premium screens in 17 stations in the UK, delivering a powerful communications channel for brands to access the affluent, connected commuter audience.
The addition is part of a planned network of 26 Transvision screens in the UK.

JCDecaux Launches Channel 6 Network

JCDecaux has launched Channel 6, tying up a network of 1,400 retail and transport located digital screens in the UK.
The network will be specifically targeted around major retail and transport hubs to target retail consumers and has the potential to reach 40 percent of the UK population, according to the out-of-home specialist.Spencer Berwin, managing director for sales at JCDecaux, said: “Our investment has provided a new digital channel with national reach. The time is now right to highlight our national screen based channel in the active space – Channel 6.”
Last month JCDecaux unveiled SmartScreen, its new data-driven digital network of six-sheet screens, which launches across 400 Tesco stores nationwide on 7 April.
The network uses a scheduling system, called CAPTAIn SmartScreen and will use Dunnhumby insight to help brands schedule advertising messages to shoppers across the UK.
It automatically increases or reduces the frequency of display according to the data in order to show creatives at optimal times.
Via: Media Week