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Snickers opened a Valentine’s Day restaurant, for couples who forgot to make reservations

Sometimes, albeit rarely, it pays to forget it’s Valentine’s Day.
This was true for some lucky couples in London yesterday who had slacked off and failed to make restaurant reservations for the romantic holiday. Thankfully, Snickers had their back—as the Mars candy brand tends to do every Valentine’s Day—by opening its own restaurant catering exclusively to forgetful couples.
Working with agency AMV BBDO, Snickers parked a Valentine’s van on Shoreditch High Street and posed the question “Need a table for tonight?” Passersby could grab a reservation card off the van, good for a table for two at an exclusive pop-up restaurant called Oublié—a fancy sounding word that means forgotten in French.
Oublié turned out to be quite the special place. The three-course dinners were entirely complimentary, and were made by “one of London’s top chefs.” (The chef’s identity is so far unknown.)
“The stunt again reminded passersby that Snickers is on hand to help the hungry and forgetful on Valentine’s Day,” the brand said in a statement.

The activation follows a similar idea last year, in which Snickers put up a billboard outside London’s Waterloo train station that read “You’re forgetful when you’re hungry.” The headline was made from dozens of Valentine’s Day cards that passersby could pull off the ad and give to their loved one.

Snickers saved Valentine's Day with "You're forgetful when you're hungry" billboard stunt

A Valentine’s Day experiential stunt took place at Waterloo station on the 14th, developed by AMV BBDO, Snickers and Primesight. Forgetting to buy a Valentine’s day card for a loved one can be an off-game moment for someone who’s a little hungry – and therefore forgetful – and so Snickers’ ‘You’re Not You When You’re Hungry’ campaign has swooped in to save the day.
This Valentine’s Day, Snickers lent forgetful Londoners a helping hand by running a special outdoor poster with the tagline ‘You’re Forgetful When You’re Hungry’ for three days across Primesight’s 16 Waterloo Domination billboards.
The stunt featured one special interactive 48-sheet featuring the words ‘Forgetful’ made out of Valentine’s Day cards which anyone could peel off and take away to give to their Valentine. Two of the panels provided sequential messaging, directing people to the special build panel.
The reminds passers-by that Snickers is on hand to help the hungry and forgetful on Valentine’s Day. On the days following, 15th February and 16th February, more cards were available on the poster, reading ‘Sorry I forgot. On the plus side, booking a restaurant should be easier. Happy Belated Valentine’s’.
What would we do without Snickers?
Via: Primesight