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Lucozade give commuters a free tube ride with contactless bottles

In the latest in a long list of marketing efforts essentially based around giving people free things to interact with the brand, Lucozade not only offered commuting Londoners a free bottle, but on account of it being ‘magic’, they’ll received a free tube ride, too.
Lucozade gave away thousands of its bottles at Oxford Circus from Tuesday 30th May – Friday 2nd June 2017. Each bottle had a chip fitted in the bottom of the bottle, as part of the brand’s ‘Find your flow’ campaign, especially targeted at busy commuters.
All members of the public had to do is swipe the bottom at the tube gates, just like a contactless bank or Oyster card.
Londoners would have had to be quick though, the bottles were only be handed our during rush hour, or ‘whoosh hour’ as Lucozade named it.

Via: PR Examples 
 

Twenty One Pilots take over the tube with fan art

Atlantic Records’ twenty one pilots are taking over Wood Green tube station with fan art today, ahead of their headline gigs at Alexandra Palace.
The band’s Facebook page launched a call to action for fans to submit artwork that showcases what twenty one pilots means to them. Their submissions are being used to take over Wood Green Station between November 9-20, with all 109 advertising panels throughout the station reflecting the band’s unique relationship with their fans.
the7stars has overseen the project and is integrating Snapchat geo-filters at the station and the venue to encourage fans to share the campaign with their friends and followers. The activity will use album lyrics and band images to drive awareness across social platforms.
Max Lutkin, Marketing Manager, Atlantic Records, said: “The connection that twenty one pilots have with their fans is a unique phenomenon and has been key to the success of the Blurryface album campaign. The station takeover nurtures fans’ solidarity with the band by giving them a new public platform to showcase their passion and creativity, while also raising awareness for people new to the music. To run this initiative alongside the band’s biggest UK shows to date seems like a fitting way to thank fans.”
Lexie Wilson, the7stars, said: “We designed the campaign to mirror twenty one pilots’ unique relationship with their fans. The activity will make fans and followers an integral part of the campaign and the addition one of the most popular social platforms, Snapchat, will ensure that the Wood Green takeover leaves a strong digital footprint. It’s an opportunity for the band to give something back and celebrate the fans that have joined them on this amazing journey.”

Clear Channel Drops Out of Tube Contest

Clear Channel has pulled out of the race for Transport for London’s £1 billion outdoor advertising contract for the Underground.
It will now be a shoot-out between Exterion Media, the incumbent, and JCDecaux for Europe’s most valuable outdoor ad real estate. A decision is expected next month.
Clear Channel would not comment on “specific tenders” but said it only pursues business if it will benefit clients and “drive profitable revenue”.
TfL’s eight-year contract is worth about £150 million a year, but observers said it could hit £250 million by 2024 thanks to digital and mobile growth.
Clear Channel lost TfL’s bus shelters last year to JC Decaux but pointed out it has acquired Arqiva’s payphone business and retained Sainsbury’s out-of-home ad sales.
TfL declined to comment.

Commuters Opting For The Stairs Are Greeted By Live Band Playing Rocky Theme Tune

Warner Brothers have done it again! To promote its new film and Rocky sequel, Creed (out on January 15th), the film production company commissioned a brass band to greet commuters at the Chancery Lane Underground station in London with the Rocky theme tune.
However the iconic music didn’t just greet any old commuter. Oh no. You had to be a commuter who challenged the stairs instead of taking the easy escalator option, in true Rocky style.
Along with the music, commuters were also cheered on and enthusiastically greeted by people dressed in training gear (boxing-style grey tracksuits with headbands). Many high fives were dished out.
The video fills you with pure joy and makes you want to take the stairs more often just so you can relive that iconic scene from Rocky. Serious feel good vibes.
Video below:
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Via: PR Examples

Beatbox Tube Flashmob Performs 'Coughing Chorus' for Lung Cancer Awareness Month

Early morning Jubilee line commuters were treated to a coughing-based beatbox session to raise awareness of lung cancer.
The Beatbox Collective, whose members include a three-time UK beatboxing champion and a Grammy winner, gathered at West Hampstead and borded a train to mark Lung Cancer Awareness Month, which is November.
One person is diagnosed with lung cancer every 15 minutes in the UK.
“We want to make people aware that sometimes a cough is more than ‘just a cough’,” said Lorraine Dallas, who is director of information and support at the Roy Castle Lung Cancer Foundation.
“If you or a loved one has a persistent cough, you should have it checked out by your GP.”
The majority of lung cancer cases are diagnosed after it has spread, according to the charity. The five-year survival rate for those with advanced forms of the disease is as low as six per cent.
She added: “Working with the Beatbox Collective has allowed us to do something a bit different.
“We hope the performance will bring this message to new audiences and help improve UK survival rates.”
Rupert Oldridge of the Beatbox Collective added: “Coughing on the Tube is normally something we all endure and ignore so we decided to use that in our beatbox, along with the fact coughing persistently is one of the main signs of lung cancer.”
Visit the Roy Castle Foundation website to find out more about the signs and symptoms of lung cancer.
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Via: Evening Standard

Kellogg’s has planted people carrying a fridge in a suitcase on the London tube

This week, London commuters will find themselves sitting next to people clutching a fridge disguised as a suitcase as part of Kellogg’s push to promote its Special K range.
In front of unsuspecting rush hour commuters, Kellogg’s ‘breakfast team’ are whipping out custom made mobile breakfasting units which are fitted with a fridge full of cold milk as well as compartments containing bowls and cutlery. They also contain spaces to hold boxes of cereal and a thermos flask and juicer.
Kellogg’s has pulled some of the reaction so far to create a short video promoting the Special K range.
The stunt builds on the momentum of last week’s announcement that it had signed TV presenter Tess Daly as the face of the brand. To revive waning Special K sales, Kellogg’s has moved away from dieting slogans has instead focused on trying to change consumer attitudes to health.
“With almost 1 in 3 adults missing breakfast every day, we wanted to show that even for people with the busiest lifestyles, there’s always time for a bowl of Special K cereal,” explained a Kellogg’s spokesperson.
The campaign was devised and executed by creative communications agency Taylor Herring.
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Source: The Drum

Life-sized 'polar bear' takes the Tube

This is the moment Londoners were faced with a rather unexpected, and somewhat terrifying, sight as a life-sized polar bear took a trip on the Underground.
The fully-animated creature, which takes two people to operate, was spotted around London – coming face to face with commuters at Charing Cross, before wandering across Hampstead Heath and even plodding along the South Bank.
The 8ft male bear’s London trip marked the launch of Sky Atlantic’s new crime drama Fortitude. Starring Stanley Tucci, Michael Gambon and Christopher Ecclestone, the 11-part series – which was filmed in both Iceland and the UK – follows a small community in the Arctic that is rocked by a savage murder.
The bear – which was today set to be mainly around the South Bank – was operated by puppeteers Tom Wilton and Derek Arnold, who worked together on the critically-acclaimed West End show War Horse. The pair spent hours studying footage of real polar bears in preparation, before five days in the costume to perfect the animal’s movements.
Source: Evening Standard

London Fashion Week goes Underground

Between 12th and 16th September, London Underground commuters were treated to daily highlights from London Fashion Week across Exterion Media’s XTP network.
Capturing the spirit of London Fashion Week, the exclusive footage opened the doors to one of the world’s largest fashion events, enabling fashion-conscious commuters to catch a piece of the action en route. Viewers were encouraged to share and discuss the event on social media using the hashtag #LFW.
Each day, footage was shot at a variety of runway shows and events, edited overnight and broadcast the next morning.
The activity, sponsored by Maybelline, forms part of Exterion Media’s content partnership with the British Fashion Council.
Via: Exterion Media

Barclaycard Unveils Payment Wristband for TfL's Contactless Roll-Out

Barclaycard has launched an exclusive contactless payment wristband to help London commuters speed up their travel and avoid ‘card clash’, as TfL today rolls out contactless across its entire network.
The bPay band allows users to make contactless payments across the London transport network using just a wave of their wrist. Any UK Visa or MasterCard debit holder can link up to the service and Barclaycard is today inviting Londoners to sign up for one of 10,000 free wearable bands.
The band contains a contactless payment chip that enables consumers to ‘touch and pay’ for transactions of up to £20 where contactless payments are accepted – including across the TfL network and selected retail outlets.
The band, which has been launched to tap into the rapid growth of the contactless payment market, was trialled at the Pride in London LGBT celebration in June and the Barclaycard British Summer Time music festival in Hyde Park in July. It is set to be made publicly available next year, Barclaycard said.
Via: Brand Republic

TfL Showcases New Advertising and Retail Plans

The head of retail development at Transport for London (TfL) has unveiled plans for station redevelopments across all zones, offering advertisers and businesses new opportunities to take advantage of the busy tube and overground network.
Mike Ward, head of retail business development at TfL, said the new facelift at Old Street station – which has seen “shabby and tired tenants” removed in place of “cool pop-ups”, as well as increased security, improved lighting and colourful interior design – will soon see similar initiatives rolled out at Baker Street, Canary Wharf and Shepherd’s Bush.
“We’ve had retail right from the start,” Ward said at Exterion’s All Eyes on London event on Thursday.
“We’ve always been a place to pick up a paper and get your keys cut. More recently, we’ve also been a place to get a latte or pick up a pint of milk or a prescription, but that’s all pretty mundane and we really intend to do a lot more.”
Currently 3.7 million people pass through the tube network each day. With 400 stations, including the DLR and overground stops, the capital’s transport network is filled with prime space for advertisers and retailers to target London’s “time poor, but often cash rich” commuters.
“We’ve really focused the last ten years on getting the transport services right,” Ward said. “But we’ve kind of got that in the bag now, so we need to focus on the other stuff that makes people’s lives a bit more enjoyable as they come through the network.”
Ward said TfL “did not spend a fortune” on Old Street’s redevelopment, which now houses pop-up businesses including a marshmallow stall, an organic cereal shop and a fruit-juice provider.
“We can be a real catalyst for change. We want to be a part of improving the high street; giving businesses new opportunities to grow and reach audiences – either trading from our retail space or advertising from our stations, or combining both.”
The new developments will include adding graphics and new signage to wallspace, new lighting plans and space for pop-up businesses to trade for any time from just a day to six months. TfL will also work with existing businesses to improve their retail space.
Outside of the busier central zone, where 82% of all stations are based, Ward said new “click and collect” opportunities will also become commonplace, with brands such as Waitrose and Asda providing online grocery collection points for commuters returning home, with appropriate advertising around stations to inspire shoppers on the way in.
Similarly, lockers where commuters can collect packages ordered online from retailers such as Amazon will be rolled out in the next 24 months.
This year, the All Eyes on London event focused on the capital’s top thirty “villages” – showcasing research on the different types of residents and their exposure to out-of-home advertising. More information can be found on the dedicated website.
Via: MediaTel