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What we think

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Will Bentley Posterscope
news
13 June 24
Will Bentley joins Posterscope as Innovation Director
He brings 10 years of creative, visual content via animation/special effects, real-time game engines
Hiscox special build
news
18 April 24
Posterscope partners with Total Media and Uncommon for Hiscox's 'Most Disastrous'campaign
insurer Hiscox has unveiled the next phase of its brand campaign, featuring innovative OOH
smart city
views
06 March 24
Everything is connected : OOH’s critical role in the rise of smart and sustainable cities
Cities are racing to implement these cutting edge technologies to enhance the lives of citizens
2024
views
22 January 24
OOH looks forward to a year of connectivity in 2024
Group Innovation Director Katy Hindley gives us her thoughts on what 2024 has in store for OOH.
Gen Z digital natives in the physical world
news
16 November 23
Digital Natives in the Physical World. Our new report.
Our new report examines the changing relationship Gen Z has with the physical world and OOH's place
pupae to butterfly
views
06 November 23
How OOH is the ideal brand builder for scale-up businesses
Start ups in the modern world are changing markets but there comes a time in their growth trajectory
community is kindness poster
views
03 October 23
There's an easier way to be purposeful
Posterscope MD Tim Sapsford, takes a look at whether putting purpose on the media plan allows brands
fake sign
views
21 September 23
Fake it to Make it
Group Innovation Director Katy Hindley on how CGI is making the impossible, possible in OOH
man at the station with a mobile
views
20 July 23
Want to influence consumer behaviour? Then take a fresh look at OOH
I no longer listen to what people say, I just watch what they do. Behaviour never lies.