Nike Launches On-Demand Laser Beam Street Football Pitch

Nike recently launched a neat concept in Madrid: an on-demand laser beam installation that turns any public space into a street football pitch.
The #mipista campaign, launched by Nike Football Spain, enables street football players to request a pop-up pitch with their smartphones in six different neighbourhoods across the Spanish capital. A team of specialists then drive to the location with a laser system and a crane. The laser beams create an augmented football pitch.
http://www.youtube.com/watch?v=67XL6A16jZA
via: pop-up city