AA Combines Visual & Audio Ads for Mass Audience Reach

JCDecaux, the world’s largest Outdoor advertising company, The Automobile Association (AA) and GTN UK have launched a fantastic new campaign combining Out-of-Home (OOH) and Radio to reach the right audience at the right time. The campaign, planned and booked with JCDecaux by Starcom and Posterscope, launched on July 4, 2016 for four weeks, followed by another two-week burst in August.
The campaign delivers premium large format digital sites along key arterials that will be synced with GTN’s Network Drive package to deliver high-impact messages at a huge scale during key AM and PM commuter slots.
While driving to and from work, commuters will hear AA Radio advertising about the useful services they offer such as lost key assistance as well as using their app to help find the cheapest fuel. The message will then be reiterated using premium large format digital sites to leave a lasting impression.
Part of a national campaign incorporating backlights, billboards and roadside 6-sheets – the digital element will produce over 61m impacts, of which 69% of those impacts will be car owners (persons directly responsible for breakdown cover and car care. Route data).
Via: Daily DOOH