Would a billboard better get your attention if it pictured a friend, family member, or even yourself? That’s the idea behind a new campaign collecting selfies to deter speeding.
In Belgium, they use happy (and sad) faces on their speed limit signs. The signs, which react in real time to drivers’ speeds, display a happy face when the driver is within the limit and a sad face when the driver exceeds the limit.
While that’s already far more interesting than the signs in America, Antwerp-based Duval Guillaume, working with local government, has taken things a step further. Enter the Selfie Speeding Sign.
A poster campaign urged local residents to upload two photos of themselves. One with a happy face and one with a sad face.
The images were then placed on additional interactive billboards equipped with a speed sensor. If passing drivers are within the speed limit, they’ll see a smiling selfie. If they exceed the limit, they’ll see a sad selfie.
The agency has set it up so that the images only appear on boards near where the person submitting the selfie lives, so as to pretty much guarantee that the pictured person and all their family members will be out and about to see the board, take a picture of it and share it on social media.
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Via: Marketing Land