Andrew Willshire joins Posterscope in the New Role of Data Analytics Director

Out-of-home agency Posterscope has hired Dr Andrew Willshire to serve in the new role of  data analytics director.
Willshire joins the company to work across all areas of the business to design and build new data systems and forge new strategic partnerships that will have a significant impact on planning, insight, trading and operations.
Reporting to media operations director Gavin Lee, Willshire joins Posterscope from Dentsu Aegis marketing effectiveness business Data2Decisions, where he led the development and implementation of a raft of innovative new initiatives.
Via: The Drum