Beer brand targets women with age and gender detection billboard

German beer Astra have created a simple and fun brand promotion targeting women with the world’s first female and age detecting billboard which interacts with passers-by.
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The stunt specifically targeted women of drinking age, driving interaction through video footage and offering free beer. The software was able to differentiate between gender and those under the legal drinking age. Women who fell under the age category who were observing the billboard was informed that the advert was not for them.
The pioneering stunt targets specific demographic, offering specific interactions based on the situation, similar to how shop assistants would interact with customers. The stunt shows just what the future may hold for future advertising.
Source: PR Example