British Airways help the public make US trip a reality in cool virtual reality stunt

Passers-by were transported from the streets of Europe to the States in a virtual reality stunt from British Airways.
Using the Oculus Rift virtual reality headset outdoors, the airline wanted to encourage members of the public to ‘make [their] US trip a reality’, using pre-filmed footage including ice skating in New York, rodeo bull riding in Texas and running along the coast in LA.
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Via: PR Examples
The Oculus Rift technology was also used to great effect for a recent Center Parc’s campaign created by Posterscope and psLIVE
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