Media Digest

From the macro to the micro we cover the broad economic outlook and highlights from the Bellwether Review. We cover insight tools with a  focus on OCS5 and Systomos social analysis.  We also include mobile insights, with learnings from the Beck’s Vier campaign, a look at mobile search moments and  recent findings from the IAB Mobile Retail Audit which looks at the top 50 UK retailers and their uptake of mobile. And finally there’s the latest insight from our trading partners.
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Route: The Right Direction for OOH

This ground-breaking new audience measurement marks a step-change for the medium in enabling us to define and target audiences like never before. But this is just the start of a whole new chapter, so please click here for our thoughts on what Route means to our business – and to your business – and to read about the tools that we’ve been developing to further mine that data for optimal planning effectiveness.

How OOH will Evolve in 2013

2013 promises to be a big year in OOH, with much to look forward to. Our audience is growing, cutting-edge new audience insight and research is going live, investment in state-of-the-art infrastructure is set to offer unprecedented opportunities- and digital innovation is helping to deliver more flexibility and creativity across the board.
Click here to read about the key things that will shape the months ahead…