CBS Outdoor rebrands as Exterion Media

CBS Outdoor International, bought by the private equity firm Platinum Equity in September, is to rebrand as Exterion Media on 21 January.
The new name aims to combine the idea of “exterior” and the company’s heritage in outdoor advertising with the word media, to stress the company’s place in the wider media industry.
It has also been announced that Antonio Alonso, President & CEO of CBS Outdoor International, has decided to leave the company.  Alonso said: “Since becoming CEO in 2009 we have transformed the business and I have enjoyed every minute of the journey.  With the completion of the sale, the start of the next phase under new ownership feels like a natural break for me to hand over to a new management team who can continue the great work.”