Chanel advertises on France’s most exclusive ski slopes

The skiing resort in the French Alps known as Courchevel has played host to every variety of the rich and famous and its enormous size and unmatched cultural cachet means that it attracts experiments and exhibitions, from art to commerce.
Chanel has decorated half of the 72 cable cars on the slope with some of Karl Lagerfield’s most famous sketches. The cable car drawings are there to advertise Chanel’s Alpine chalet-esque pop-up store on the Esplanade ‘Le Tremplin.’
The shop will carry exclusive items from Chanel’s 2013-2014 Cruise collection and the ornate window collection will feature items from Chanel Horlogerie‘s Jardin des Camélias and Sous le Signe du Lion collections. The space will feature all kinds of other surprises, and will be open until April 2014.
Via: psfk