Cheerio’s interactive window

Cheerios launched a DOOH interactive vending experience to invite consumers to reconnect with the brand. Using a vending/photo taking unit, consumers could share what they love about Cheerios, receive a sample box and snap a photo which they received via email to share with family and friends. Simultaneously, on an adjacent LCD Wall, other users could join in on the fun by dragging letters to complete words describing reasons to celebrate Cheerios.
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Via: Monstermedia