Commuters Asked to Try their Luck in ‘Lucky Man’ Vending Machine Campaign

Stan Lee’s new TV show ‘Lucky Man’ starring James Nesbitt and his new hairline starts on Sky 1 tonight (more here) and in an experiential stunt to promote it, ‘luck’ (vending) machines were installed in London’s Waterloo, Manchester Picadilly, Birmingham New Street, and Glasgow Central.
With more than 3,500 lucky prizes split between them – ranging from chocolate bars to iPads and £1,000 – members of the public had to tweet a photo of themselves with #TryYourLuck.
Video below:
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Via: PR Examples