Dentsu Aegis Network announced it has promoted Christian Vollerslev to President of Posterscope U.S. Vollerslev is currently Chief Commercial Officer, Dentsu Aegis Network U.S., where he successfully leverages the commercial opportunities and focuses on driving collaboration across 20-plus U.S. agencies. He will retain his responsibilities leading the commercial efforts of the group while taking on those of President, Posterscope U.S.
With more than a decade of experience at Dentsu Aegis Network, Vollerslev was previously Group Commercial Director, overseeing organic client growth and strategy. Through his efforts, collaboration amongst the network’s agencies went up seven-fold, contributing significantly to the group’s market-leading performance.
Prior, Christian was CEO of Posterscope and MKTG Denmark, which under his leadership doubled in size in three years. Sitting on the Board of Directors, Christian worked extensively across the network’s Nordic countries, doubling the group’s collective market share to close to 30 percent.
“When looking for the next leader of our out-of-home experts at Posterscope we knew that Christian’s background and history working for Dentsu Aegis Network around the globe would be invaluable,” said Nick Brien, CEO, Americas, Dentsu Aegis Network. “He will continue innovating our approach to media through initiatives like Liveposter, while elevating our approach to brand solutions for clients through his commercial skills.”
“Having the unique experience of spending the majority of my career within Dentsu Aegis, where the global and dynamic nature of our business has allowed me to grow and contribute across multiple regions and specialisms, I couldn’t be more pleased to continue my journey and work with the incredible talent at Posterscope in the U.S.,” said Vollerslev. “Out of home continues to innovate to become more data-driven, using location marketing and dynamic content to drive real-time,
relevant engagement for our clients, and Posterscope is perfectly poised to lead the market at this important time. I’m looking forward to galvanizing our talented team to do just that.”
Vollerslev’s new position is effective immediately. He replaces Michael Palatnek, who recently left the group.