Jaguar Land Rover use digital OOH to deliver influencer led campaign

Across April, Jaguar Land Rover teamed up with Spark44 and Posterscope to deliver a dynamic, digital OOH campaign across Manchester, Edinburgh, and Birmingham. Instagram influencers curated an insider guide to the city, which dynamically activated according to the time of day. The campaign was an extension of a Verizon partnership with Jaguar Land Rover for the launch of premium lifestyle channel ‘The Spoils’.