Posterscope Australia host Data in OOH breakfast seminar

Posterscope held a breakfast seminar on the 10th May which focused on Data in OOH. The potential to use data within the OOH market has grown immensely over the past 2 years and this has helped to fuel the rapid expansion of digital revenue within the sector.

Posterscope Australia felt that this was the perfect time to bring together marketers, strategists and planners to take a first-hand look into the world of out-of-home data capabilities in 2019 and beyond.

Sessions were delivered by Posterscope, JC Decaux, VMO, Westfield, oOh!, Shopper Media Group and QMS.