Royal National Lifeboat Institution gives it some welly

An installation of 181 pairs of yellow wellies appeared alongside the River Thames this week.

The boots represent the average number of people rescued by the Royal National Lifeboat Institution (RNLI) charity every single week across the UK & Ireland.

The activity marks the start of the RNLI’s 2019 Mayday fundraising campaign. All money raised will fund kit for RNLI lifeboat crews.

Via: PR Examples