Digital OOH show you’re never more than few steps from Santander Cycles 

  • More than 100 maps displaying local Santander Cycle docking stations with real-time bicycle availability now live across digital poster sites in Central London

 

  • New technology uses TfL’s open-source Cycle Hire data, ensuring maps display the most accurate information possible

Londoners and tourists were able to find their nearest Santander Cycles docking station even easier this summer as new digital adverts pointing out the nearest docking station were rolled out across London.
Around 100 digitalised maps went live across Central London, displaying the nearest Santander Cycles docking stations to the poster site as well as the number of available bicycles in real-time.
The posters, designed and built by Posterscope using Liveposter, were updated in real-time using TfL’s open data feed.. The maps formed part of looping advertisement hoardings at the site locations, with availability updated every time the screen refreshed.
The posters built on a previous trial of dynamic posters for the cycle hire scheme by TfL which were carried out earlier this year.
James Mead, General Manager of Santander Cycles, said: “With more that 750 docking stations across London, you’re never more that a few hundred metres away from one of our Santander Cycles. These great new dynamic adverts help people find their closest docking station, making it easier for people to hire, ride and return a bike.”
Daryll Plested, Group Communications Manager at Santander UK, said “We want to make the whole experience of using Santander Cycles as easy, fun and rewarding as possible. We want to improve how people find out about the scheme and how they make the most of the experience once they’re on their journey.
“Alongside the recently released Santander Cycles app, these new live maps will mean people who want to use a Santander Cycle can find and hire a bike quickly and easily, helping to encourage more cycling in London.
Glen Wilson, MD of Posterscope said “It is fantastic to see this bespoke and innovative use of technology make life easier for the millions of visitors and residents in London who use Santander Cycles. We wanted to help the cycle scheme make a real difference to London, so we’ve made it as simple as possible for customers to locate and rent a bike.
“Digital Out-of-Home media has the capacity to not only use data to inform more interesting relevant campaigns, but as this example shows, can also provide a useful service.”
The maps are live across London until the 9th August.
For more information about Santander Cycles, please visit www.tfl.gov.uk/santandercycles or follow @santandercycles