Duracell – Moments of Warmth in Canadian winter

During this winter of ice storms and a polar vortex, moments of warmth are few and far between. Duracell wanted to see if they could change that.
They set up a heating unit in a bus shelter- the only catch was that you had to join hands and complete a human chain in order to turn on the overhead heater system. Each person on either end of the chain places their hands on the wall of the bus stop to complete the circuit.
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