A Faulty Crying Vending Machine Highlights the Trauma of Domestic Violence

Russian ad agency Hungry Boys and social organization Who Cares?! have collaborated to create the ‘Helpless Machine’, a faulty vending machine that highlights the trauma of domestic violence.
Installed at Afimall City, a shopping mall in Moscow, the machine features a built-in display, vibration sensors and a screen with a smiling woman. When someone tries to buy a snack or beverage, it becomes jammed on purpose.
When men hit the machine in frustration, the woman on the screen starts to cry and become distressed to reflect abuse in real life. The machine eventually releases the item after being hit several times; by then the crying woman would have garnered attention from passers-by.
Statistics show that around 10,000 women in Russia die from domestic abuse, and this machine aims to raise awareness of that fact.
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Via: Design Taxi